Lucky Beverage Co.

This brand is stacked. Great team. Great investors. Great leadership. Listen to our CMO Hamid Saify talk about the brands and plans for the future.

Since the dawn of time performance drinks have been marketed to the “athletes”. These perfectly sculpted Greek gods and goddesses nailing insane physical feats, the people who have “it”. But what about the other 99.9% who just really love to do it without all the abs and trophies? Lucky Energy is the official drink of the people who just love the game for the sake of playing it. It’s not about being the best, it’s about getting out there and making it happen. We’re here to keep even the worst athletes going. #luckyenergy #keepgoing

A story that is meant to be felt. Thank you PEOPLE Magazine | PEOPLE.com for amplifying our Founder’s journey. Lucky Energy was created to ignite passion and inspire others to embrace their dreams fearlessly. Keep going, no matter what. https://lnkd.in/duVWkvmJ

Our founder, Richard Laver, had the honor of being a guest on The Live Boldly with Sarah Podcast, where he shared his insights on trauma, healing, and the journey to success. Listen to the full podcast here: https://lnkd.in/g_3DbsMf

You defy all the odds: How our founder defied the odds and transformed his unlucky moments into his purpose. This is our origin story.

I have stayed away from posting much I think I wanted my brands to be the story, to bleed for me and to stand Alone: successful beverage founders tend to think they are very important. We don’t build rockets we don’t solve world problems but because valuations skyrocket we get some narcisstic shit from our great founders: look - when you see a million cans in hands it’s very Intoxicating it’s fun , but again we sell a drink or a potato chip let’s be real. Liquid death founder was so courageous when he put death on a can it inspired me to perhaps tell a big story: lucky fuck energy was not my first rodeo , I have created 2 big brands before but Mike C broke so much ground to me he was courage embodied. Above all I saw a story teller, a fearless person who needed no approval. He broke rules and frankly paved way for me to tell a Big story. This is not the post to unveil that story. This is a post to say - I’m here, I’m grateful to have another shot to go big/ to take the adventure, to stand fearless and be grateful for the legends before who opened the door for my story . That story is coming . Maybe 2 people will care maybe 100mm but it’s , on my terms , with my heart and soul . Thank you for my first ever post , with respect to you all, richard Founder LF energy

What’s up Coachellaaaaa. Here for a good time not a long time. 🌴

Luck in the wild. Catch us outside in NYC, LA and Austin.

Cleaner energy with a grander purpose. From surviving adversity to pioneering innovation in the energy drink industry, our story is a testament to resilience, authenticity, and the pursuit of meaning. Thanks for the feature Microsoft. https://lnkd.in/gPXBwpan

In the final episode of our “Search at Your Own Risk” docuseries, we follow the journey of a local store owner who is reluctant to change, easily titillated, but still a naysayer.