Kindred PR

🔍 Beyond the Attention Economy: Reinventing Content Discovery in the AI Era In a world where cheap clicks often trump quality, how do we ensure that meaningful content finds its audience? This critical Cannes Lions session tackles the rapidly evolving landscape of content discovery in a post-cookie, AI-driven web. Join trailblazers from adtech, and digital publishing as they dissect the unintended consequences of our current discovery mechanisms on storytelling and brand survival. Together, we'll chart a course towards a more equitable digital future. Skilfully moderated by Sara Jerde, Managing Editor of Digiday, this panel promises to challenge the status quo and offer fresh perspectives. Key focus areas: - The impact of AI and the post-cookie web on content discovery - Unintended consequences on the stories that get told (and those that don't) - Privacy-centric, future-forward monetization strategies - Liberating high-quality, impactful content from the attention economy Brace yourself for groundbreaking insights from our distinguished panelists: Debra Fleenor (Founder and President, ADAPEX Inc | the adtech of Datrix group): A serial entrepreneur with two 8-figure exits, driving disruptive innovation in adtech. Jake Abraham (Chief Commercial Officer, Audigent): A Prebid executive board member, blending creative roots with strategic acumen in publisher monetization. What you'll gain: ✅ Understanding of how AI is reshaping content discovery ✅ Strategies for sustainable monetization beyond the attention economy ✅ Insights on elevating societally-impactful content in the digital age This is a rallying cry for a better digital media future. 📅 6/17/24 ⏰ 2:00pm 📍 Le Rooftop - 67 Boulevard de la Croisette Tag a publisher, creator, or marketer who's passionate about quality content! 👇 #CannesLions #ContentDiscovery #FutureOfMedia #AdTech #DigitalPublishing #AIinMedia

🌟 Beyond AI: Centering Consumers in the Digital Age 🌟 In a world inundated with AI-generated content, how can brands truly connect with their audiences? This groundbreaking #Cannes session dives deep into the heart of audience-centric advertising in the AI era. Join visionaries from Microsoft and Lemonlight as they unravel the future of advertising and production. This is a blueprint for transcending the digital noise and captivating audiences with stories that resonate. Masterfully moderated by Kerry Flynn, Axios Media Deals reporter, this session promises sharp insights and lively discussion. Key questions we'll explore: • How can advertising empower brands to rise above AI-generated clutter? • What strategies must brands and creators adopt to cultivate genuine human connections? • How do we redefine audience engagement rules in this new landscape? Prepare for bold insights and actionable strategies from our exceptional panelists: • Supriya Dev-Purkaystha (She/Her) Dev-Purkaystha (Head of Native Advertising - UK, Microsoft): A digital marketing veteran with two decades of experience and a passion for audience-centric growth. • Chad Rogers (Cofounder and CRO, Lemonlight): A Silicon Beach luminary known for scaling startups and revolutionizing video content production. You'll leave this session equipped with: ✅ A reimagined mindset for the AI-driven advertising ecosystem ✅ Tools to ignite authentic connections in a machine-learning world ✅ Strategies to make your brand's voice heard amidst the digital cacophony This is your opportunity to stay ahead of the curve and master the art of human-centric advertising and creative in the age of AI. 📅 6/17/24 ⏰ 11:30am 📍 Le Rooftop, 67 Boulevard de la Croisette Tag a marketer who needs these invaluable insights! 👇 #CannesLions #AuthenticMarketing #AIEra #AudienceEngagement #DigitalAdvertising #HumanConnection #Advertising #VideoProduction #Lemonlight #Microsoft #Axios

🔥 AI for Creatives: Real-World Tactics from the Frontlines 🔥 Tired of theoretical AI discussions? Ready for practical strategies from creative tech visionaries who are making AI's magic a reality? This #Cannes session is your golden ticket. Prepare for a mind-expanding journey with three AI mavericks who are redefining creativity: • Andrew Geller (EP and Head of Emerging Technology, 1stAveMachine): Discover how he harnesses AI to craft hyperpersonalized, data-driven experiences for giants like Coca-Cola, Carvana, and Honda. • Aaron Duffy (Co-Founder and ECD, SpecialGuest): Uncover the genius behind Meta's Rayban campaign and learn how he merges innovation with storytelling for brands like Google, Snapchat, and Spotify. • Vibhu Bhan (Chief Operating and Information Office, Creativ Strategies): With 4 patents in large language models, Vibhu will showcase how to leverage LLMs and GPT for instant, low-cost qualitative consumer research. This is your launchpad to amplify your creative genius. You'll walk away with: ✅ Strategies for AI-powered hyperpersonalized production ✅ Techniques for deeper, faster consumer understanding ✅ Blueprints for forging bold new creative frontiers Our speakers' accolades speak volumes: 🏆 Aaron: Featured in Adweek's Creative 100, MTV Moon Man winner, work in MoMA's archive 🏆 Andrew: 3-time Webby award winner, producer of groundbreaking interactive and VR experiences 🏆 Vibhu: Tech innovator for major banks, 4 North American patents holder Don't just witness the future of creativity—learn how to shape it. 📅 6/17/24 ⏰ 3:00PM 📍 Le Rooftop - 67 Boulevard de la Croisette Tag a creative mastermind who needs these game-changing insights! 👇 #CannesLions #AIforCreatives #CreativeTech #DigitalInnovation #FutureofAdvertising #AIinAction

🚀 The Future of Brand Communication in the Age of AI: A Must-Attend Cannes Lions Session 🚀 As generative AI reshapes how consumers communicate and discover information, understanding the new brand ecosystem is no longer optional—it's essential for survival. Join us in Cannes for an unmissable session where industry titans from Meta, Burson, and VSP converge to chart the course for strategic communications in this rapidly evolving landscape. What you'll discover: • Meta's groundbreaking insights on AI adoption's impact on the content ecosystem, featuring innovations like RayBan stories and Llama 3's integration into WhatsApp and Instagram. • Burson's revolutionary Decipher tool, set to transform how brands surface in news and information channels. • A deep dive into AI's role in reshaping healthcare outcomes, with insights from VSP Vision and Burson. This isn't just another panel—it's a roadmap for the future, exploring the symbiosis between Silicon Valley's innovations and the communication strategies that will define brand success. Speakers include: • Chad Latz, Grant Toups from Burson • Tawana Murphy Burnett from Meta • Ruth Yomtoubian from VSP Vision Don't miss this opportunity to gain actionable insights that will captivate audiences, fortify brand reputation, and elevate consumer experiences across industries. 📅 6/17/2024 ⏰ 2:30PM 📍 Le Rooftop - 67 Boulevard de la Croisette Tag a colleague who needs to be here! 👇 #CannesLions #AIinComms #FutureOfBranding #DigitalTransformation #Healthcare #Innovation #Communications

Kindred + Advertising Week are thrilled to host Converge at Cannes on June 17th featuring an incredible gathering of top leaders and innovators exploring the future of communications, media, and creativity in the era of generative AI. We'll hear from renowned speakers like Tawana Murphy Burnett, David Shing (Shingy), and Dr. Marcus Collins on the future of culture, creativity and communications. They'll be joined by visionary voices from Meta, Microsoft, Amazon Web Services (AWS), Burson, Lemonlight, Creativ Strategies, Digiday, Comic Relief, LA Rams, VSP Vision, ADAPEX Inc | the adtech of Datrix group, Audigent, SpecialGuest and 1stAveMachine. #Converge embodies the spirit of bringing brilliant minds together to spark human-centered innovation. At the iconic Le Rooftop from 10am-4pm, we'll learn from each other, challenge assumptions, and envision ways to positively shape culture through technology. This is an incredible lineup you won't want to miss. Request your invitation at https://lnkd.in/gVfNCtpU and get ready to converge! Chad Latz Grant Toups Chad Rogers Alison Moore Debra Fleenor Jake Abraham Charles Ifegwu Wes Morton Supriya Dev-Purkaystha (She/Her) Ruth Yomtoubian Sara Jerde #convergeatcannes #innovation #creativity #canneslions #cannes2024 #advertising #communications #experiential

The streaming wars are increasingly anchoring around live sports for their real-time engagement and cultural relevance. But who wins the war for subscribers is dependent on holistic execution as much as broadcasting rights. 📺 Charles Ifegwu of THE FIFTH shares the blueprint for a social-out strategy to meet fans across platform and usher them into owned ecosystems. 🙌 #socialmedia #influencermarketing #thefifth #sports #advertising #marketing #superbowl #socialout

Brands are not the only ones contending with the incentives created by our ad-supported internet. Independent publishers are struggling to monetize as the industry evolves. And while we have systemic issues to fix in the long-term, dwindling publisher revenues has negative consequences on important journalism. The good news is that thanks to new privacy legislation, consumer trends, and the deprecation of the third party cookie, publishers have an opportunity to reclaim their seat at the table and shape the future of content consumption. Our client and partner, Debra Fleenor, the founder and President of Adapex, is one of the original veterans of adtech. She shares her thoughts on how publishers can compete in the new ad ecosystem with Grit Daily News Read on at: https://lnkd.in/d4dY3q_T #adtech #digitaladvertising #journalism #publishing #media #globalagency #adapex #tech