"Here are a few things you can do to strengthen your institution’s brand image for Gen Alpha: 👩👦 Bolster your family recruitment strategy. Parents will have even greater influence on Gen Alpha than Gen Z. Make sure parents and families have great experiences on your campus and a good perception of your brand. 🏫 Systematically evaluate your brand strength—and how you communicate it to your market. Alphas mirror their parents’ brand preferences. The reputation of your institution will matter even more in years to come. 🤳 Foster online brand ambassadors and influencers. Online influencers pick up where parents leave off. Help shape the conversation about your institution by working directly with your influencers, and don’t be afraid to give up creative control. Alphas will care more about authenticity than your carefully curated narrative. " Check out more strategies for engaging Gen Alpha in this week's #EVWakeUpCall! #enrollmentmanagment #emchat #enrollmentmarketing #genalpha #highered #highereducation #highereducationleadership #digitalmarketing
Generation Alpha, defined as those born between 2010 and 2024, is still very young, but marketers have eagerly begun examining their behaviors, values, and spending habits. Here are three defining characteristics of Gen Alpha and how they may impact recruiting: #1. It is the most diverse generation thus far. #2. It is even more digital-forward than Gen Z. #3. It acquires brand awareness through influencers—and parents. Check out this week's #EVWakeUpCall to read what we believe these characteristics mean for colleges and universities. https://lnkd.in/gfKe4U6s