Effectus

Does AI make us more human?  The exponential growth of AI brings significant risks: fake news, security concerns, job losses and ethical concerns.  But are we too quick to overlook the positives? AI has the potential to revolutionize the way we live, optimizing our daily lives and enhancing our creativity, capacity for problem-solving and innovative thinking. In our latest article we explore the question, ‘Does AI make us more human?’, and examine the businesses and institutions already embracing this technology to impact our daily lives.  Read the full article here: https://lnkd.in/eQzCH2vW #AI #NewTechnology #FutureFocus #Innovation #Insights  

The definition of premium is evolving. It is no longer about cost, but about perceived value to the consumer. Personalization, innovative tech, unique product offerings and one-of-a-kind experiences are some of the ways brands are creating premium experiences for their consumers. In our latest insights report, The Premium Experience, we explore current trends, and share which brands are capitalizing on the rise in demand for premiumization. Read the full report here: https://lnkd.in/e32NXFXQ and follow the Effectus LinkedIn page for more trends and insights. #Insights #Trends #Premiumization #ConsumerTrends #Retail #MarketingExecution Target Pinterest Seedlip Drinks UNIQLO IL MAKIAGE Nike

Every brand we collaborate with has an ambition to measure the impact of their marketing initiatives and assess the Return On Marketing Investment (ROMI). However, conducting brand-specific marketing effectiveness studies at scale can be costly and infrequent, often failing to keep up with the fast-changing industry dynamics and consumer behaviors. Challenges like securing venue permissions and the absence of sales data further complicate the measurement of real impact. In 2023, we embarked on a mission to democratize access to marketing effectiveness data, making it more frequent and actionable to empower brands to enhance their activations and reduce ineffective marketing spend. Our groundbreaking partnership with Stonegate Group led to the inaugural syndicated marketing effectiveness study in off-trade environments. This comprehensive study included consumer interviews, eye-tracking, and assessments of audience attention, content engagement, and sales impact. Participating brands from the spirits, beer, and non-alcoholic beverage categories are now leveraging our insights and recommendations to boost their performance and deploy targeted strategies to win the first drink. Buoyed by the success of this initiative and driven by client demand, we are thrilled to announce the continuation of our collaboration with Stonegate Group for another syndicated study. Our second study will go beyond the first 180 seconds, gleaning insights and exploring what are drivers of choice that influence purchasing behavior within the second drink territory. If your brand is focused on amplifying consumer engagement and eliminating ineffective marketing spend within the on-trade, please contact our marketing effectiveness team at marketingeffectiveness@effectuspartners.com to learn more.

This Thanksgiving, we're especially grateful for our incredible team, valued clients, and dedicated partners. Your hard work, trust, and collaboration are the pillars of our success. Thank you for being part of our journey. Wishing you a season filled with joy, health, and prosperity. #Thanksgiving2023 #gratitude #EffectusPartners #EffectusFamily