SUMMER = PEAK HYDRATION SEASON 📈 🥵 According to Fast Company, June was the 13th consecutive monthly heat record on Earth...and the heat wave has continued throughout the U.S. in July. For consumers, hotter temps mean higher counts of electrolytes. “This is our Super Bowl,” says Sabrina Niland, VP of Innovation and Strategy at BODYARMOR in Fast Company's latest article. “The summer is the most important time of the year for our business.”
BODYARMOR Sports Nutrition
Food and Beverage Services
Whitestone, New York 48,469 followers
BODYARMOR | POWERADE
About us
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, ZERO sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; and BODYARMOR EDGE, a superior hydration sports drink with a boost of caffeine. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
- Website
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http://www.drinkbodyarmor.com
External link for BODYARMOR Sports Nutrition
- Industry
- Food and Beverage Services
- Company size
- 201-500 employees
- Headquarters
- Whitestone, New York
- Type
- Privately Held
- Founded
- 2011
Locations
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Primary
17-20 Whitestone Expressway
Suite 101
Whitestone, New York 11357, US
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17-20 Whitestone Expy
New York, NY 11357, US
Employees at BODYARMOR Sports Nutrition
Updates
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BODYARMOR Sports Nutrition reposted this
It's PERFECT POP summer! ☀️🏖️ Pumped to announce our limited edition Dude Perfect sports drink flavor, co-developed with our partners BODYARMOR Sports Nutrition. Available NOW at Walmart and participating retailers! We spent months working with the BODYARMOR team Jon Serventi, Danielle Hughes, Thomas Gargiulo, Federico Muyshondt (and many more) on the flavor and packaging, and couldn't be happier with the end product. Go snag yours before they're gone!
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From Paris Fashion Week to resetting for the new season, Joe Burrow covered it all with Complex NTWRK, including how it feels to see his name on BODYARMOR bottles in stores....spoiler, it all STILL feels surreal 😉 Full Interview ➡ https://lnkd.in/eRH3n3jc
Joe Burrow Doesn't Believe in Top 5 Lists
complex.com
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SUMMER has OFFICIALLY begun now that Perfect Pop is in stores! Head to your local Walmart or participating retailers to get your hands on our NEWEST flavor in collaboration with Dude Perfect!
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Sabrina Niland, VP of Innovation at BODYARMOR Sports Nutrition, sat down with Beverage Industry Magazine Podcast to discuss BODYARMOR’s latest innovation and knowing the Gen Z consumer. Listen In 🎙️ : https://lnkd.in/eTW-b2ag
Beverage Industry Magazine Podcasts
bevindustry.com
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Working at BODYARMOR has its perks 😉 Just ask our interns 💧 #internlife #summerinternship
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COMING SOON 👀 … Dude Perfect x BODYARMOR
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More than a trophy 🏆 Nothing beats that first #StanleyCup feeling. CONGRATS Florida Panthers 🙌
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Earlier this month, POWERADE athlete Flau’jae Johnson joined us at our inaugural "She's Got More" event in partnership with Girls Inc.! 🌟 It was a day full of inspiration as Flau'jae met with young girls of all ages to talk about what it means to be STRONG, SMART, and BOLD. From one generation to the next, the basketball superstar discussed what it means to build self-confidence and chase your dreams through entrepreneurship. #ShesGotMore #GirlsInc #POWERADE #FlaujaeJohnson #ItTakesMore
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+1
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Today marks the first day of CONMEBOL Copa America 2024 and we are thrilled to announce that POWERADE is the Official Sports Drink of Copa! ⚽🌟 As the teams take to the pitch to showcase their skills and passion, POWERADE will be there to provide the hydration they need to perform at their best. We're proud to support these incredible athletes and be part of such a prestigious tournament. Stay tuned for an exciting tournament and witness the power of #ItTakesMore in action! #CONMEBOLCopaAmerica #POWERADE