Throwback to February, when #OREO and #PacMan brought a nostalgic collaboration to life across Belgium and the Netherlands. Iconic buildings lit up with massive projections of classic Pac-Man mazes, inviting everyone to #ChasePlayfulness with six OREO Pac-Man Special Edition cookies. We're proud to have been a part of this campaign. Thank you, Mondelēz International team: Eva Lambrechts Caroline Baume Menqi Wen Publicis Groupe Belgium team: Samy Belakbir Ellen Sonck #Deliveredbybillups #PoweredbyOOH
billups
Advertising Services
New York, NY 22,047 followers
Reinventing out-of-home planning and placement for the performance age.
About us
billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. With offices across the US, Canada, Europe, and Southeast Asia, billups is the largest privately held technology and managed services company in North America to inspire advertisers and agencies to build and measure intelligent campaigns by connecting brands to their audiences.
- Website
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http://www.billups.com
External link for billups
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Out-of-Home, Outdoor Advertising, Advertising, OOH, DOOH, pDOOH, Managed Services , Media Planning, Media Buying, Advertising Technology, Marketing Technology, Programmatic, Geospatial Systems, Location Intelligence, Measurement, Insights, Reporting, Analytics, Software, and Campaign Automation
Locations
Employees at billups
Updates
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Challenge accepted! Did you know? Every day, 10 million kg of plastic ends up in nature and rivers, harming animals, humans, and entire ecosystems (River Cleanup, Global Annual Report 2023). Our Belgium team enthusiastically accepted the #RiverCleanupChallenge, led by Jos Van Campenhout and Koen Van Rhijn. This initiative showed that even 10 minutes can make a significant difference. Thank you JCDecaux Belgium & Luxembourg for nominating us and marking a positive step toward a greener future for all. Kudos to all our fellow #OOH partners taking action and making a difference, and big thanks to River Cleanup for this amazing initiative.
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Kudos to our #billups Belgium team for stepping up to the #RiverCleanUpChallenge! There’s much to be done, but this is a great start in the right direction. Excited to see what's next from our challenge nominees!
So proud of our @billups Belgium team for taking on the #RiverCleanUpChallenge. We know there is a lot of work to be done, both by the industry and individually, but together, we can start to make a difference. Thanks @ Thomas de Groote, your example will inspire many and accomplish a greener future. Let's keep the ball rolling. Publicis Groupe Belgium's Davy Caluwaerts Omnicom Media Group Belgium's Guy Gelaude Space Connections Agency’s François Chaudoir Mediaplus Group Benelux’s Delphine Goor, will you accept the challenge? River Cleanup
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We’re proud of our #billups Belgium team for taking part in the #RiverCleanUpChallenge and making a positive impact at Elisabethpark in Brussels. Thanks to JCDecaux Belgium & Luxembourg for the nomination. Can’t wait to see what the next nominees do!
Our team was recently invited to join the #RiverCleanUpChallenge and participate in this incredible mission. We spent 10 minutes cleaning up Elisabethpark near our office in Brussels. Fantastic work from our billups Belgium team! Leading by example and driving towards a cleaner, brighter future. Thanks to JCDecaux Belgium & Luxembourg for the nomination. We want to keep the momentum of the #RiverCleanUpChallenge going strong by nominating the following: Christoph von Reibnitz and your team from Cedara to do the #RiverCleanUpChallenge River Cleanup Thomas de Groote
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It's banner time! 🎉🏀 Celebrating the Boston Celtics' 18th NBA Championship, Molson Coors Beverage Company quickly activated this #MillerLite campaign to congratulate the champions with a digital rotary program across Massachusetts. On the day of the parade, #MillerLite celebrated with a roadblock on digitals across Boston, an MBTA takeover, and even flew an aerial banner. Let's celebrate with them, #ItsMillerTime #Deliveredbybillups #PoweredbyOOH
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Meet the little voices inside your head… literally! Our innovative campaign for Inside Out 2 in Belgium featured a vibrant #tram, #digital street, and #metroads, plus a massive #megabanner – ensuring you couldn’t miss it. With a #programmatic #DOOH approach, your favorite characters were everywhere you went! Even inside the tram you could spot them on fun window stickers. A big shoutout to everyone who helped bring this campaign to life, and many thanks to The Walt Disney Company Benelux teams for entrusting us with this amazing #OOH campaign.
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Proud to be part of Molson Coors Beverage Company's impactful #OOH campaign! Colorado, Choose Chill #Deliveredbybillups #PoweredbyOOH #CoorsLight
📣 We're thrilled to share our recent collaboration with Coors Light! 🚗 With fully wrapped cars cruising through Colorado Springs, this campaign drove brand visibility and engagement. 💡Our innovative approach brought Coors Light directly to the local community, creating memorable interactions and boosting brand awareness. Molson Coors Beverage Company billups #Advertising #Innovation #CoorsLight #Firefly #OOH
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Proud to be part of this year's AMIN Worldwide conference in #SanFrancisco. #TheSummerofIllumination united ad agencies, industry leaders, and tech enthusiasts to explore #AI-driven strategies, #creativeadvertising, #customerengagement, and AI for #dataanalytics. Kudos to our very own Genevieve Wiersema and Tony Stoering for representing us brilliantly! Major thanks to Trey Curtola Michael Ramirez from H/L Agency and Kristi Anderson from AMIN Worldwide for hosting an amazing conference!
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So inspired by Christoph von Reibnitz from Cedara and his views on decarbonizing the media supply. Christoph rightly emphasizes: 'DOOH media is already the most carbon efficient channel in comparison to other channels like TV, or digital media channels.' Thank you, Christoph, for your enlightening perspective! #UnleashTheFullPotentialOfDOOH #billups #DOOH
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'Marketers are obsessed with measuring output metrics. CPM, clicks, cost per visit, etc. It leads them down an efficiency rabbit hole. Today I'm sharing tips to put effectiveness back on the menu for OOH. Giving the work some thought.', said Andrew Tindall from System1. His contribution was truly outstanding at #UnleashTheFullPotentialofDOOH. Thank you for sharing, Andrew! #billups #OOH
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