Hot take from Amy Jerusalmi, Cordial Chief Customer Officer: AI can’t replace client success managers "It seems like every exec, product marketing team, and company is talking about AI, but AI cannot (and will not) replicate the strategic value of a seasoned CSM who deeply understands a client’s context and goals. At Cordial, our CSMs build loyal partnerships through nuanced, human conversations that AI simply can’t match. AI may simulate simple exchanges and provide great strategy recommendations, but we’re a long way from AI mastering the complex social dynamics crucial for winning trust and long-term loyalty. And while AI can optimize content, only savvy CSMs can tailor strategic guidance forged from experience. AI should assist CSMs rather than replace them—it can automate tasks and analytics to empower CSMs to focus on delivering bespoke expertise. But for high-touch enterprise accounts, the human touch remains irreplaceable, if not central to success." Read the rest of Amy's hot takes for the summer: https://lnkd.in/gxjnkFpj #customersucess #AI #marketing #CSM
Cordial
Marketing Services
San Diego, CA 32,533 followers
Cordial automates billions of emails, SMS, and mobile app messages using all of your data.
About us
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
- Website
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https://www.cordial.com/
External link for Cordial
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Email Marketing, Data Driven Marketing, Personalization, Marketing Automation, Cross Channel Marketing, Marketing Technology, Messaging Platform, Mobile Engagement, Customer Engagement, SMS marketing, CDP, Mobile App Engagement, Mobile Marketing, Data Platform, and Loyalty Marketing
Products
Cordial
Marketing Automation Software
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
Locations
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Primary
402 W. Broadway
Suite #700
San Diego, CA 92101, US
Employees at Cordial
Updates
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The power and flexibility of a CDP, built for marketers. 🤝 Discover how Cordial's #customerdataplatform combines all your data sources into a single, centralized database to make everything actionable 🔗 https://lnkd.in/gpZM3TnP
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4 reasons why you really should consolidate your martech stack: 1. Unify all your data into one platform to make everything actionable. 2. Simplify workflows and increase team productivity. 3. Reduce costs by eliminating redundant tools and subscriptions. 4. Deliver more cohesive and personalized interactions across channels. #martech #techstack #techconsolidation #marketing
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Cordial reposted this
Cordial is thrilled to be back in NYC sponsoring this year' Radar IRL event once again on September 19th! If you are a Retail, Travel, or Restaurant brand interested in discovering the latest in geo-location based experiences, this event has it all. Radar has become great partner of ours, enabling clients to combine Radar's advanced real-time location data with our powerful marketing platform to deliver highly personalized and contextually relevant app experiences and marketing campaigns. Leave a comment if you will be attending
Seats are filling up fast for Radar IRL, returning to NYC on September 19. Between big product launches and a performance by world-famous magician Penn Jillette, you won't want to miss it. Save your spot now! https://lnkd.in/gvqUGJtr
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You won't want to miss what Matt Howland, Cordial Chief Product and Engineering Officer, has to say about California SB-1047: https://lnkd.in/gyb4k4ad #techpolicy #AI #martech
Real talk: 5 hot takes on AI's marketing impact
Matt Howland on LinkedIn
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Cordial AI is about understanding - understanding your customers, your messages, and you, the marketer. When you understand, you can predict, and when you can predict, you can automate - this is the future of sending a better message. Learn more - https://lnkd.in/gdYhrUcQ #AI #marketing #martech #automation
Cordial AI
https://cordial.com
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Cordial reposted this
Curious about how Adore Me is leveraging Cordial's technology to level up their customer experience? Read all about it in our case study!
Adore Me is shaping the future of personalized shopping
https://cordial.com
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“Personalization requires honest conversations and a genuine understanding of customer needs, interests, and preferences. This is where AI becomes a powerful enabling technology, not by replacing humans but by facilitating meaningful dialogues using relevance derived from intelligent data analysis.” - Amy Jerusalmi, Cordial Chief Customer Officer Read more from #DestinationCRM on the top CX trends and tech for 2024: https://lnkd.in/gRFqWDvg