Explore Asheville

The 64th Annual Skyview Golf Tournament has officially teed off this morning at the newly renovated Asheville Municipal Golf Course. This historic event, running through July 11, showcases both professional and amateur talent, with over 160 players competing for a substantial $40,000 purse. Highlights include: ⭐ Rising stars from HBCUs demonstrating their skills ⭐ Appearances by notable golf influencers like Tania Tare, Erick Lottary, Rory Blaklroy, and Schyler Horne ⭐ The debut of the freshly upgraded "Muni" course, benefiting from a $1.4M investment by the Buncombe County Tourism Development Authority This tournament isn't just about golf – it's about history and community. As the longest-running Black-owned golf tournament, Skyview represents a significant legacy in the sport. The event takes place on the Donald Ross-designed course, offering participants and spectators alike the chance to experience top-tier golf against the backdrop of the stunning Blue Ridge Mountains. Follow @VisitAsheville and @skyviewgolfassociation on Instagram for updates and highlights from the Skyview Golf Tournament. 

Join us for an afternoon of celebration and connection at Eulogy and its newly launched Visuals Rooftop Bar. We’re turning up the summer heat with live DJ sets inside and up on the roof! Indulge in delicious bites, enjoy craft beverages, and explore our partners showcase, spotlighting a variety of new and exciting products and experiences in Buncombe County. Let's bring in the summer season together! Register here: https://lnkd.in/e-mEfJ8x

Do you find yourself inspired by a baseball field on a sunny day or the infectious energy of a live musical performance? Do you have experience in achieving sales goals and negotiating contracts? Are you interested in supporting our community's economic vitality through attracting sporting events and film productions? If you answered yes to all three questions, you may be the perfect fit for our newest job opening! The Director of Sports, Film & Entertainment will be responsible for the strategic leadership to attract and retain profitable sports, film and entertainment related business opportunities for Asheville and Buncombe County. Click below to learn more and apply!

After last week's public hearing, the Buncombe County Tourism Development Authority (BCTDA) Board approved the FY25 operating budget of $27.3 million. June meeting key takeaways: ✅ Total FY25 budget of $34.3 million approved ✅ May lodging occupancy and demand were shared ✅ FY25 BCTDA treasurer nomination was confirmed ✅ Three board members begin second three-year terms ✅ Asheville Regional Airport shared air service and construction updates Want the full scoop? Read more in our #TourismCommunityUpdate newsletter! https://lnkd.in/e8GcbtUd

The Town of Woodfin, NC and Buncombe County Government project, conceived by former Asheville Council Member Mark Hunt and influenced by his son's love for paddling the river, is finally coming to fruition! Taylor's Wave and the Riverside Park Expansion offer numerous benefits to our region: 🚣♀️ Four new river access sites for various watercraft 🏞️ A stunning riverfront amenity in northern Buncombe County 🏅 Potential to host major sporting events, including Olympic Team Trials 🌟 Enhanced quality of life for residents and new attractions for visitors This project showcases the #PowerOfPartnership, the positive impacts of travel & hospitality, and the strength of our collaborative spirit. It was made possible through the dedication of visionaries and multiple investors, including $8.14 million in investment from Explore Asheville and the Buncombe County Tourism Development Authority’s Tourism Product Development Fund (#TPDF). 📸: @Paul King Photography

#Juneteenth commemorates the official end of slavery on June 19, 1865, when news of the Emancipation Proclamation reached enslaved people in Texas—two years after President Abraham Lincoln issued the proclamation. We proudly support The Martin Luther King, Jr. Association of Asheville and Buncombe County, in partnership with the City of Asheville, to host a weeklong Juneteenth Celebration featuring educational and festive events across Asheville. 🕊️ Honoring the Legacy of Civil Rights Workers June 17 | 12–1:30 p.m. | Linwood Crump Shiloh Center 📜 First African American Families of Asheville and Buncombe County June 18 | 12–1:30 p.m. | Dr. Wesley Grant Center 🎤 Distinguished Speaker Presentation & Reception: "From Slavery to Juneteenth Jubilee" June 19 | 12–2 p.m. | Black Wall Street AVL 🏘️ Reflections on Gentrification of the African American Neighborhoods June 20 | 12–1:30 p.m. | Burton Street Recreation Center 🎉 Juneteenth Gala** June 20 | 7–9:30 p.m. | Stephens-Lee Center 🏥 Early African American Health Care & Today's African American Inequities June 21 | 12–1:30 p.m. | Tempie-Avery Montford Center Remember, Honor, and Celebrate Juneteenth at one of these enlightening and inspiring events!

We were delighted to welcome back the historic Flatiron building to downtown Asheville at yesterday's grand opening. The Indigo Road Hospitality Group's newly renovated #FlatIronHotel has revived an iconic 1926 architectural landmark. This striking wedge-shaped building stands out as one of the city's most recognizable structures. Visitors and locals can experience the building's history through distinctive features like three rooftop bars with downtown views and a speakeasy-style basement lounge. The culinary offerings, including Luminosa's #lemonpizza, complement the ambiance.  As the Flat Iron team states, "What brings this building to life are the people who work here." We couldn't agree more and are excited to welcome this unique addition to the city's hospitality offerings, highlighting Asheville's cultural heritage.

Yesterday, we welcomed nearly 300 adventure travel leaders from 40 countries for Adventure Travel Trade Association’s first #AdventureELEVATE Conference in the Southeast. Thought leaders in the adventure travel community experienced the great outdoors during the #DayofAdventure, with local outfitters leading groups on waterfall hikes, whitewater rafting trips, foraging tours, ziplining adventures, forest bathing experiences, and e-biking excursions across Buncombe County. Throughout the week we'll be casting an international spotlight on Buncombe County's unparalleled outdoor offerings as we showcase local businesses, gear makers, and tour providers who make Asheville a world-class destination. Thank you to all of our partners participating in this exciting event for our community! Nantahala Outdoor Center Navitat Canopy Adventures LaZoom DeFeet International Trekroll, LLC

Have you seen the new comedy film #SummerCamp yet? Starring Diane Keeton, Kathy Bates, Alfre Woodard, and Eugene Levy, this hilarious movie was filmed right here in Western North Carolina last summer and puts the spotlight on Asheville as the ultimate summer camp destination for all ages! We're thrilled to welcome a summer season boost with this film! Our marketing team has launched a targeted media campaign, which includes in-theater commercial spots, key market social media ads, a new camp landing page, and plenty of Asheville-base-camp-themed content. What are your favorite Summer Camp memories in Asheville?

Our President & CEO Victoria Isley recently sat down with local media maven Aisha Adams for an insightful interview on The Asheville View . Watch as they explore Explore Asheville and the Buncombe County Tourism Development Authority's approach to harnessing the visitor economy while staying true to our community's values. 🌍 💙