Here's how you can navigate changes in the writing industry and outshine your competition as an entrepreneur.

This is a no-brainer. Identifying, using, and mastering the right tech stack for digital writing is not so much an advantage as it is a baseline for success. For individuals and small teams, there are many free or cheap tools to help you For my website, writing and client work, I use Grammarly for spelling and grammar checks, Yoast! for SEO checks, and Canva, Google Workspace and Hubspot for content management. All of these tools make it easy to get started. They have tutorials showing you how to use the tool, but also further info on how to navigate the industry.

To navigate changes in the writing industry and outshine competition as an entrepreneur, you need to know the current trends. This is so that you would know what appeals to the audience. You need to find out what topics are the audience most interested about. This is so that you could try to write about these topics too. You also need to know the latest styles and ways of writing. This is to attract the audience to read your contents.

Identify and follow 10 influential people on LinkedIn who post on the area you're interested in. Follow them. Read their posts, ask questions, and interact. Identify 3 websites that post regular content on the subjects in your industry. This can be a mix of company marketing material and more objective journalism and current events news in that area. Find 1 Youtube channel covering your industry. Find 1 podcast covering industry. Absorb news and info throughout the week and you will soon be more informed than 99%

When I was starting as a freelance writer, IO had the assumption that I was a good writer. Of course, I would, right? Otherwise, why would I consider charging for it? But I quickly found out how much I didn't know. This was humbling, very humbling. But what was encouraging was just how many resources were out there to help you learn. I invested in multiple copywriting courses. One focused on conversion copy for sales and marketing, and another on SEO. I painstakingly applied the principles and techniques I learned when working on projects for my first few clients. I refined the process as I discovered exactly what worked for me. And, slowly, the results came.

You could also network smartly in order to be able to stand out from the other writers. This is because when you network, you are promoting yourself. You should network with others from the same field as you such as other writers. This is so that you could learn from them and even get an opportunity to collaborate with them. You could also network with publishers or companies who could be interested in taking your services. This is so that you can have a group of potential clients.

To be an entrepreneur in the writing industry, you need to be able to diversify your income. This is because you wouldn't be able to get the same type of jobs all the time. You could do various types of jobs like teaching others how to write. This is especially if you are an experienced writer who is able to help others. You could also do proofreading, editing, copywriting and anything else that you can think of. The only goal is to get an income.

As trends shift and new technologies emerge, being adaptable allows you to quickly pivot your strategies and offerings to meet the evolving needs of clients and readers. Word of mouth travels fast in this business, and being known as someone who can adapt and deliver quality work builds credibility and trust. This reputation not only attracts more clients but also fosters long-term relationships and repeat business. By staying flexible and responsive to changes, you position yourself as a go-to expert who can navigate any challenge that comes your way, ultimately scaling your business through positive referrals and a solid reputation.

I would document my background in unassisted creativity. And take pride in not resorting to AI. Many potential clients would prefer the use of writing projects that came from the authors own imagination and personal experiences. Artificial Intelligence seems to be using what appears to be someone else's thought process.