You're facing journalist rejection. How can you turn it around for future PR success?

1 Analyze Feedback

When facing rejection from journalists, your first step is to analyze any feedback provided. Journalists are often inundated with pitches and may not always have the time to explain their reasons for rejection. However, if they do provide insights, it's invaluable information. Understand what didn't work in your pitch. Was it the angle, timing, relevance, or lack of clarity? Taking this constructive criticism on board can be the key to crafting a more compelling narrative that aligns with the journalist's audience and editorial standards.

3 Build Relationships

Building strong relationships with journalists is paramount in PR. After a rejection, don't just move on; instead, use it as an opportunity to engage with the journalist. Ask for their preferences on receiving pitches or inquire about topics they're currently interested in. Show genuine interest in their work by commenting on articles they've written and offering insights or resources without expecting anything in return. This approach can help you become a valuable source for future stories.

4 Perfect Timing

Timing can make or break a pitch. You must understand the news cycle and when journalists are most receptive to pitches. Avoid sending pitches during busy times or when a major news event has just occurred, as your story is likely to be overlooked. Aim for slower news days and send your pitches early in the day when journalists are planning their content. Perfecting the timing of your pitch can significantly increase its chances of being picked up.

5 Tailor Content

Tailoring your content is crucial for resonating with both journalists and their audiences. Each media outlet has its own focus and style, so customize your pitch accordingly. Research the journalist's past articles to understand their interests and tailor your story to fit within that narrative. By making your content relevant and appealing to the journalist's beat, you're more likely to grab their attention and get a positive response.

6 Follow Up Wisely

Following up on your pitch is important, but it's a delicate balance. You want to ensure your story gets noticed without being intrusive. If you haven't received a response, wait a few days before following up. When you do, be polite and brief. Express your belief in the story's fit for their publication and offer any additional information that could assist their decision-making process. A well-timed follow-up can sometimes make all the difference.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?