Your social media strategy isn't delivering results. How can you update it to stay relevant?

When it's audit time for your social media strategy, take a deep dive into your analytics. Assess engagement metrics, follower growth, and content performance. Identify top-performing posts and understand what resonates with your audience. Evaluate your posting frequency and timing to optimize reach. Review your profile's aesthetics and bio for consistency and appeal. Use audit insights to refine your strategy, focusing on content quality, audience targeting, and platform-specific tactics to enhance relevance and achieve better results.

When conducting a social media audit, I also consider competitors' profiles and performance. Successful businesses are always aware of their competition, whether it's to remain 10 steps ahead of them or to identify alternative strategies that are working for their industry. Of course, this is not to copy what they are doing, but it may inspire you. A thorough competitor analysis is critical information to utilize in conjunction with data from your own account, including engagement rates, the demographics of your target audience, and reach.

You can do polls to collect data on what your target audience wants; you may want to also corroborate with similar brands as you that are successful to benchmark; you may want to work on another approach or strategy

Monitoring post performance when you are building up an account can consume you with a lot of unnecessary stress. Every successful account hard to start somewhere, which is code for beginning with zero followers. The ultimate piece that brings up your following and analytics across the board is showing up consistently. This is applicable not only to posting your content, but also engaging with your followers & other accounts where your target audience could be. When you show up for followers, they will show up for you. It takes consistency and patience. Keep going!

Sometimes, it’s not just about posting more, but about really connecting with your audience. Engage with them—reply to comments, ask questions, start conversations. Imagine you’re at a party, and you want to chat with people, not just stand there and talk at them. Make your audience feel heard and valued, and you’ll start seeing more engagement and loyalty.

Never expect organic reach without engagement. If let's say you get 100 reactions on Linkedin and you want to take it to 200, you need to engage everywhere possible. Search and connect with your potential audience (Audience Type #1), 1 person at a time. Talk to them. Genuinely understand their pains and make content to solve thier pain points. After posting your content, share it with all those you think would need it. Ask them to reshare it with people they think would need it. Next, connect with people who may have an experience related to your post content (Audience Type #2). Share your post with them and ask them to write their experiece in the comments. This will add value to your Audience Type #1. Follow my Profile for More Insights!

To engage more effectively on social media, prioritize interactive content like polls, quizzes, and live sessions to encourage participation. Respond promptly to comments and messages to foster real-time conversations. Use storytelling and personalization to create emotional connections with your audience. Collaborate with influencers or partner with complementary brands to expand reach. Regularly monitor trends and incorporate relevant hashtags to boost discoverability. By actively engaging with your audience and adapting to their preferences, you can increase interaction, strengthen relationships, and drive better outcomes for your social media strategy.

Consider shifting your content strategy to include more of what your audience loves and less of what doesn’t resonate. For instance, if your how-to videos are getting more traction than your blog post shares, it might be time to focus more on video content. Adjusting your content mix based on audience preferences keeps your strategy dynamic and audience-focused.

Maybe it’s time to switch up your content game. Try new formats, explore different themes, or even experiment with humor or behind-the-scenes content. It’s like changing the scenery in a room—fresh content can bring a whole new vibe and keep your audience interested. Don’t be afraid to get creative and test out new ideas.

Adjust your content strategy to align with these insights while staying true to your brand voice and values. Introduce new formats, such as videos or infographics, to diversify content and attract attention. Focus on addressing audience pain points or interests to keep engagement high. Communicate the shift transparently to maintain trust and manage expectations. Monitor performance metrics closely to gauge the effectiveness of your content shift and make necessary adjustments to optimize results.

Focus on creating quality content, and all will fall into place. As the prompt says, video and (I guess) infographics would suffice, but these prompts always seem to add one too many... In this case, live sessions. I just want to make it clear, you absolutely need a following first before you even think about going live. I always preach quality when it comes to content, but more importantly, it's effort. Take some actual time planning, writing, and then creating this piece. Anything rushed is most likely not going to break through, and is just a waste of time. This "filler" content also causes people to unfollow your pages, so make sure to put in the effort on every single post.

I’ve found having a content more effective in my 3 years of working in content marketing. If your posts are not getting engagement It’s time to be very specific about your audience, have clearly defined content pillars, do competitor research, find top performing content of your competitors and now you know what works and how you can reverse engineer it using your content pillars and great brand positioning. This simple tweak in your content strategy, changes everything.

Many people overlook the trends thinking it wouldn't resonate with their brand. But almost 90% times, there is a way to follow the trend while being consistent with your brand. You just need to think from multiple perspectives. Think about Tiktoks or Instagram Reels. Many businesses neglected it in the beginning because of the "cat" videos they saw all over. But now the game is different. Most businesses have figured out how to use this trending format maintaining consistency with their brand. Follow my profile for more insights!

On Social Media users will always see more trending content than any other content type. Jumping on these trends will get your posts shown to more people and perform better in the algorithm. Don't be afraid to step outside of the box and create bold content! If it isn't resonating with your audience you can always pivot.

Location. Location. Location. Evaluate if you are on the right platforms for your target audience. Maybe your demographic has shifted, or a new platform has emerged that aligns more closely with your audience’s preferences. Sometimes, success is about being in the right place at the right time. Consider reallocating resources to different platforms where you might have a stronger presence or engagement potential.

Leverage influencers and collaborations. Partner with influencers or brands that align with your values and have a similar target audience. Influencer marketing can extend your reach and add credibility.

I like to start with a benchmark. From there, monthly touch bases and then quarterly reviews follow. On a weekly basis, I'll check for anomalies—often the sign of an algorithm change—and shift from there, if necessary. Trends are important, but not everything. Each audience is going to be nuanced, try to listen to what they are telling you.

You can define as many KPIs as you want, but without concise monitoring and agility to adapt to the ongoing changes in the platforms, you may not be able to reach your goals. What works for some may not work for others. • Test what type of content works best for your audience. • Experiment with new ways of communicating, fail, and learn from those experiences to improve your campaigns. • Analyze data from previous campaigns when you are running new ones. • Use social listening tools to better understand how your brand is behaving. • Do regular check-ups with your team to understand what went wrong and what went well.

Keep learning and experimenting. The landscape of social media changes rapidly, so staying educated on new tools, strategies, and changes in platform algorithms is crucial. Also, consider seeking feedback directly from your followers. You could run a survey to ask them what they like about your content and what they’d want to see more of. Finally, don’t be afraid to seek professional advice or collaborate with social media strategists who might provide fresh insights and ideas.

Stay true to your brand’s core values while being open to change. Consider running small tests before making big changes to see what resonates best with your audience. Also, don’t be afraid to seek feedback directly from your followers—they might give you some insights you hadn’t thought of. And remember, social media success often takes time, so be patient and keep fine-tuning your approach.

Here are a few additional tips for generating results on social media. Set Clear Goals: Re-evaluate your goals to ensure they are specific, measurable, achievable, relevant, and time-bound (SMART). Clear goals will help guide your strategy and measure success. Leverage New Features and Platforms: Social media is constantly evolving. Stay up-to-date with the latest features and trends on each platform, and consider if there are new platforms that align with your brand and audience. Engage Consistently: Interaction is key on social media. Respond to comments, participate in conversations, and build relationships with your audience. Consistent engagement can significantly boost your visibility and relevance.