Your partnership team has conflicting priorities. How can you navigate through the differences effectively?

When your channel partnership team has conflicting priorities, it's important to talk openly and agree on shared goals. Begin by discussing each team's priorities and why they matter. Identify common objectives and work together to prioritize tasks that benefit the whole program. Regular meetings and a team-focused approach can help keep everyone aligned.

To handle conflicting priorities in your partnership team, start by understanding each partner's goals. Have in-depth discussions to uncover what drives each priority. Think of it like piecing together a puzzle—each goal is a piece that contributes to your partnership's overall success. Once you understand what everyone is aiming for, you can find common ground and work through any differences.

En mi opinión, el primer paso es que quien tiene que distribuir y motivar que esos objetivos se cumplan, los entienda y los interiorice como propios, aunque en parte pueda no estar de acuerdo.

Clarify the common goals of the partnership. Start with a dedicated session to align on the primary objectives of the partnership, making sure everyone is on the same page. Understanding each team/partners objectives can help identify common ground and priorities. Encourage them to articulate individual goals and how they see their role contributing to the partnership's success. By mapping and comparing these goals, you can identify areas of alignment and potential conflicts early on. On top of this, establishing these shared goals sets a clear framework for decision-making, helping to guide the team through conflicting situations with a unified focus.

Partnerships is a constant tug of war between the needs and wants of different stakeholders. Internal and external. It's very likely that they don't align to 100% but your job as a partnerships manager is to understand the the goals and why these stakeholders should work together. The goals don't need to be aligned, but they need to be adjacent to be able to create seamless win-win-win scenarios that happen organically

This is a tricky one! Encouraging 'open' dialogue is crucial when dealing with conflicting priorities. The well-known 'safe space' is not always so safe. Therefore, ensuring a dialogue that is structured and flexible, allows for open ideas while staying focused on resolving the conflict. Make sure you set clear guidelines for discussions, such as active listening and respect for differeny opinions. Think of it as a brainstorming session where the 'clash of priorities' results in to finding a consensus. This brainstorming approach will change conflicts into opportunities for growth and hopefully improve teamwork, leading to a stronger partnership.

Handling conflicting priorities in a partnership requires a strategic approach to task prioritization. First, clarify and align the goals of the team and make sure you evaluate each task based on the potential impact on the shared objectives. This helps to identify what tasks will significantly advance the partnership. Consider the priorities as a to-do list. Focus on the tasks that will drive your partnership forward most effectively. Assign resources to the high-impact tasks first by prioritizing this way, you ensure that the team's efforts are focused on activities that will deliver the greatest benefits and align with your overarching goals.

It's easy to fill your calendar with actions that have little results. You need to focus on the tasks that move the needle and lead to results. Open and transparent communication is key to understanding what those are. Always be results-oriented with your tasks to ensure a solid collaboration between parties. The Eisenhower matrix works very well to help prioritize what tasks you need to do now, and what can be postponed, what can be delegated and what you can ignore. Do this with the stakeholders that are involved to understand what's important for them that might seem less important to you

You want all parties to be able to come from the table feeling that they both won or they both lost in the worst case scenario. Otherwise you run the risk of creating an imbalance in the partnership which can lead to abrasions and bigger conflicts in the future

This is where the magic happens when it comes to bringing your strengths to the table. You team up with your partner for specific reasons. For me, in eCommerce I team up with Creative Agencies that for instance are super strong in Shopify. The merchants have a huge trust factor with that agency for a reason, so make sure you let that partner work his magic. hen it comes to CRO or SEO you can add a Marketing agency, that specializes is that. This way you leverage the strengths of all parties. Your strength? Guiding this project through the misty waters, and making it a success.