Here's how you can negotiate a salary or raise when transitioning into a digital strategy role.

Before negotiating, it's crucial to have a clear understanding of your value. Start by assessing your skills, experience, and achievements that are relevant to the digital strategy role. Highlight your accomplishments in previous roles, such as successful campaigns, growth metrics, and any leadership experience. Prepare a portfolio or case studies that demonstrate your expertise and the impact you’ve had in past positions. Being confident in your worth and having concrete examples to back up your claims will strengthen your negotiating position.

🤑 Negotiating your rates is easier than you think! My only rule: whatever you have in mind, add 25%. Why? Because we all have this tendency to devaluate ourselves. My tips to negotiate: - Go to platforms like indeed and linkedin, check salaries for a similar position - Do your online research on Glassdoor - Talk to other people doing the role you aspire to, directly ask them. Final words of wisdom, you know yourself what you're worth, don't discard your gut feeling and go for it! Personal story, in one role, I asked for 65K, got 62 + raise to 65K within 12 months. Never be afraid to ask ;)

Landing your dream digital strategy role is exciting, but negotiation is key! Researching market rates is crucial. Utilize job boards, industry reports, and professional forums to understand salaries for similar positions in your region. This equips you with a data-driven benchmark for negotiation. Remember, your ideal salary should reflect your experience and the value you bring to the company's digital landscape. Aim for a competitive rate that showcases your expertise and positions you for success in the role.

🕰️ Best time to get an increase in salary? When you change organisation. Your salary can easily jump 30% when you move between companies. Not that I advocate job hopping every 18 months, but starting in a new company is always a good time to review your expectations. Do not be shy, ask for what you're worth. The worse that can happen is a no, and you continue the negotiation ;)

If you know some numbers on the company you're applying to (and many of them are public or accessible through free tools), you can actually "simulate" your impact. Example: if you have tangible experience in increasing website traffic, and you are interviewing for a role in a company that seeks someone like that, you can get an estimate of the traffic of that company with SimilarWeb and the tools that this website uses (through BuiltWith) and articulate: "by doing X, Y and Z on the website, you could increase the site's traffic by X%, not only based on your experience, but also on your assessment that the website could improve in these areas and get these tools"

Transitioning to a digital strategy role presents a prime opportunity to discuss your compensation. While salary is important, consider the total rewards package. Negotiate benefits like professional development funds to attend industry conferences or access training courses. Staying ahead of the curve in this dynamic field is crucial. A well-crafted package that prioritizes both financial security and career growth can be more valuable than just a high base salary.