Here's how you can choose the right technology for your events.

Outra forma também é analisar seu público-alvo e o que a tecnologia irá agregar no evento. Estamos vivendo um momento onde diversas gerações ocupam o mercado de trabalho e eventos e entendem se aplica o uso da tecnologia é uma prévia fundamental.

Choosing the right technology for your event starts with a clear understanding of your needs. Consider your audience size, venue infrastructure, and your event's goals—whether that’s networking, education, or entertainment. Each objective requires tailored technological solutions. For example, networking events benefit from apps that facilitate connections, while educational sessions might need interactive tools like Q&A and polling features. By aligning technology with your event’s purpose, you ensure a more effective and memorable experience for all attendees.

Flexibility for diverse event sizes: Effective event technology should scale seamlessly from small meetings to large conferences, maintaining performance as attendance rises without requiring a different system. Adaptability to event complexities: Events come in varying levels of complexity. Some might already have in-house tools or third-party providers for functions like registration and payment – and may require a dedicated event tech provider for networking and lead generation. A modular platform allows you to add or remove features as needed, customizing the tech stack to suit each event’s unique requirements.

Setting a clear budget is crucial when selecting technology for your event. Determine your spending limits to ensure you balance cost without sacrificing the quality of other crucial event elements. Remember, the priciest options aren't always the most effective. Focus instead on the return on investment (ROI) the technology offers. Ask yourself: Will it streamline check-in processes? Boost attendee engagement? Answering these questions can help justify the costs and guide you towards decisions that provide the best value for your investment.

After establishing your needs and setting a budget, the next step is to thoroughly research your technology options. It's important to choose solutions that are not only reliable but also well-regarded by other event professionals. Pay close attention to user reviews and testimonials. Additionally, consider the ease of use for both your team and attendees. A tool that is overly complex may end up complicating your event rather than enhancing it. Lastly, make sure there is robust support available. Even the best technologies can experience glitches, and reliable customer support can be a lifesaver in managing any unexpected issues.

Testing your chosen technology prior to the event is essential. This proactive approach allows you to address potential glitches and confirm that everything operates smoothly. Whenever feasible, conduct a trial run or demonstration with a segment of your audience or team. This trial is not only beneficial for gaining proficiency with the tools but also offers a chance to collect valuable feedback. Utilizing this input, you can make adjustments and ensure the technology fully supports your event’s success.

Integrating technology into your event should be seamless and enhance the overall experience without becoming a distraction. Carefully plan where and how each technological element will be used throughout the event. Consider the interaction points—will attendees need to engage with the technology at specific times, and if so, how intuitive is this interaction? Assess if there's a need for on-site support or training to help attendees or staff use the technology effectively. The goal is for the technology to feel like a natural part of the event that adds value, rather than an awkward or frustrating add-on.