Will Harvey

In the 14th Semester of Learning, the Labs and team hosted 'Connecting the Connected' Lab Day. The event culminated the learning from our latest semester, where we looked at the lines between our physical and digital worlds which are now becoming ever-more blurred and are set to continue with the rapid proliferation of connected objects and devices. The Internet of Things (IoT) is not just a trend, it’s here today in tools we are already using and it will drive trillions of pounds in economic… Show more

In the 14th Semester of Learning, the Labs and team hosted 'Connecting the Connected' Lab Day. The event culminated the learning from our latest semester, where we looked at the lines between our physical and digital worlds which are now becoming ever-more blurred and are set to continue with the rapid proliferation of connected objects and devices. The Internet of Things (IoT) is not just a trend, it’s here today in tools we are already using and it will drive trillions of pounds in economic value as it continues to permeate business and consumers lives. With this in mind, we posed the question: what does this mean for brands? The goal of the Lab Day is to help our clients start preparing themselves for these changes by working with new technologies and gearing up for a more connected world. Throughout the day we had brilliant speakers covering four key themes:

WORK
Hearing from the experiences of those already using IoT within their business. What worked, what didn’t and what would they do differently?

PLAY
Technology has opened up new ways that we connect and play with the world around us, in this session we will discuss a selection of playable examples that can work for brands to have more fun with its consumer interactions.

DISRUPTION
Innovation is a disrupting force to any process but it is necessary to evolve and keep you ahead of your competitors. In this session we will hear from various experts who will share their learnings of how they successfully disrupted and how you could do too!

SPACES
The spaces we live, work and play in are becoming more connected and are enabling us to create more meaningful experiences with the environment you are in. In this session we will hear from a range of speakers who are looking to connect to the environment we exist in. Show less

Leading 3D solutions company, Stereoscape Ltd, together with Ogilvy Labs is delighted to be launching the highly rated Dimenco 50” Display for the first time in the UK.

A collaborative project between Ogilvy Digital Labs, The Ideas Foundation, The School of Communication Arts, Ravensbourne University, OneDotZero Cascade and The Marketing Academy.

In the 14th Semester of Learning, the Labs and team hosted 'Connecting the Connected' Lab Day. The event culminated the learning from our latest semester, where we looked at the lines between our physical and digital worlds which are now becoming ever-more blurred and are set to continue with the rapid proliferation of connected objects and devices. The Internet of Things (IoT) is not just a trend, it’s here today in tools we are already using and it will drive trillions of pounds in economic… Show more

In the 14th Semester of Learning, the Labs and team hosted 'Connecting the Connected' Lab Day. The event culminated the learning from our latest semester, where we looked at the lines between our physical and digital worlds which are now becoming ever-more blurred and are set to continue with the rapid proliferation of connected objects and devices. The Internet of Things (IoT) is not just a trend, it’s here today in tools we are already using and it will drive trillions of pounds in economic value as it continues to permeate business and consumers lives. With this in mind, we posed the question: what does this mean for brands? The goal of the Lab Day is to help our clients start preparing themselves for these changes by working with new technologies and gearing up for a more connected world. Throughout the day we had brilliant speakers covering four key themes:

WORK
Hearing from the experiences of those already using IoT within their business. What worked, what didn’t and what would they do differently?

PLAY
Technology has opened up new ways that we connect and play with the world around us, in this session we will discuss a selection of playable examples that can work for brands to have more fun with its consumer interactions.

DISRUPTION
Innovation is a disrupting force to any process but it is necessary to evolve and keep you ahead of your competitors. In this session we will hear from various experts who will share their learnings of how they successfully disrupted and how you could do too!

SPACES
The spaces we live, work and play in are becoming more connected and are enabling us to create more meaningful experiences with the environment you are in. In this session we will hear from a range of speakers who are looking to connect to the environment we exist in. Show less

Ogilvy Labs Behavioural Change Day is our 13th Lab day as we take you into the deeper recesses of the brain to uncover some of the secrets of human behaviour.

- Find out about the vast leaps being made in behavioural psychology and neuroscience and what these new discoveries mean for the communications industry.

- Keep abreast of the latest developments in understanding how people think and discover ways to use that knowledge.

- Take a look at the next practical steps… Show more

Ogilvy Labs Behavioural Change Day is our 13th Lab day as we take you into the deeper recesses of the brain to uncover some of the secrets of human behaviour.

- Find out about the vast leaps being made in behavioural psychology and neuroscience and what these new discoveries mean for the communications industry.

- Keep abreast of the latest developments in understanding how people think and discover ways to use that knowledge.

- Take a look at the next practical steps brands can take to benefit from the insights being unearthed by Behavioural Economics.
- And see for yourself some examples of how Ogilvy's Rory Sutherland, Jez Groom and others have already been busy applying behavioural economics to affect the way customers behave.
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The age of BIGdata is a source of great, undeniable power – but with great power comes great
responsibility.

Used intuitively, BIGdata can create personal, enriched and compelling experiences which can
reinvent marketing in a way not seen since the advent of television advertising but this potential
comes a host of ethical questions. To realise the potential of BIGdata today, we, as marketers, need
to cut through the scare-mongering and convince people of its benefits and its… Show more

The age of BIGdata is a source of great, undeniable power – but with great power comes great
responsibility.

Used intuitively, BIGdata can create personal, enriched and compelling experiences which can
reinvent marketing in a way not seen since the advent of television advertising but this potential
comes a host of ethical questions. To realise the potential of BIGdata today, we, as marketers, need
to cut through the scare-mongering and convince people of its benefits and its relevance. Show less

As part of our 11th Lab day we will be exploring Transmedia Storytelling and what added value it could bring to our Clients work.