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Articles by Chris
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TO GET WHAT YOU'VE NEVER HAD, YOU MUST DO WHAT YOU NEVER DID
TO GET WHAT YOU'VE NEVER HAD, YOU MUST DO WHAT YOU NEVER DID
By Chris Turner-Green
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Facebook Outage: Was The International Publishing Sector A Winner or Loser?
Facebook Outage: Was The International Publishing Sector A Winner or Loser?
By Chris Turner-Green
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To Paywall, Or Not to Paywall... That Is The Post Pandemic Question
To Paywall, Or Not to Paywall... That Is The Post Pandemic Question
By Chris Turner-Green
Contributions
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What are the best ways to respond to client questions about your media sales competitors?
Positively differentiate your solutions. Even in a fragmented marketplace, each media sales solution has its role and place. Acknowledge their are successes that can be found from working with them, then clearly define and explain what you can deliver and how you are unique. Always talk about you, not them. This is best through data, intelligence, brand and case-studies. Never, never criticise a competitor, especially by name.
Activity
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News Corp Australia’s The Australian and prestige titles division has unveiled its new leadership team responsible for driving audience and…
News Corp Australia’s The Australian and prestige titles division has unveiled its new leadership team responsible for driving audience and…
Liked by Chris Turner-Green
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Thank you, Silverstone for a fantastic day of qualifying! F1’s unique blend of speed, technology, skill, strategy, and global appeal makes it a…
Thank you, Silverstone for a fantastic day of qualifying! F1’s unique blend of speed, technology, skill, strategy, and global appeal makes it a…
Liked by Chris Turner-Green
Experience & Education
More activity by Chris
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Ready to rock for IGNITE tomorrow! I’ll be the guy dishing out awesome decks of B2B marketing Top Trumps cards 🃏 Come grab a pack from me if you…
Ready to rock for IGNITE tomorrow! I’ll be the guy dishing out awesome decks of B2B marketing Top Trumps cards 🃏 Come grab a pack from me if you…
Liked by Chris Turner-Green
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