National Disability Independence Day is next week. In our latest blog, we explore how brands can authentically represent people with disabilities in their advertising, inspired by our Feeling Seen research. Read more: https://hubs.la/Q02GKfdG0
About us
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
- Website
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https://system1group.com/
External link for System1
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1999
- Specialties
- market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation
Locations
Employees at System1
Updates
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As we wave goodbye to the 2024 Euros and Wimbledon, we look ahead to an exciting opportunity for brands and advertisers: The Summer Paris Olympics! Sport sponsorship is a fantastic chance to tap into the passions of sports fans, engage broader audiences, and unlock positive emotions for long-term success. System1 and Fuse revealed in the "Sport Dividend" how the right creative tools can make a monumental difference to your marketing strategy. Don't miss out on this golden opportunity! Discover the "Sport Dividend" research: https://hubs.la/Q02GJGZb0 Learn how to optimise your Olympics advertising game with "The Gold Standard": https://hubs.la/Q02GJvXJ0 And check out our blog "How to Win Big with Sports Sponsorship Campaigns": https://hubs.la/Q02GJm6y0
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Is your advertising gold medal worthy? System1 and Globo are bringing you insights on great Olympics advertising. Our report, ‘Potencializando as Marcas nas Olimpíadas’, contains best practices inspired by top-performing ads. Download the full report here and contact us if you’d like to discuss the findings in more detail: https://hubs.la/Q02GbP2R0
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Insurance brand Travelers win our Ad Of The Week this week, with their latest commercial showing the lengths they go to when their customers are in crisis. This ad focuses on an auto accident and its near-tragic aftermath, with Travelers helping in the hunt for a lost dog. It has one of the most dramatic emotional journeys we’ve seen. Find out more in our exclusive Test Your Ad report: https://hubs.ly/Q02GlPjT0 Alan Schnitzer Lisa Caputo Tracy Avery Rick Heffernan
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Summer is prime time for ice cream brands and Wall’s make the most of the opportunity with this week’s Ad Of The Week - an animated commercial with a great soundtrack which hits the highest rankings on all our Test Your Ad metrics. Find out how this seasonal smash will keep growing the brand long after Summer ends in our exclusive write-up and report: https://hubs.la/Q02GlgmV0 Unilever Peter ter Kulve Barbara Scala Sevim Seferoglu Gayathri Renil Julien Barraux Annabelle Urbscheit adam&eveDDB Henry Rycroft Tom White France Nguyen
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England heads to the Euros final this weekend! The 2024 Euros have shown us that sports are full of surprises, making them a thrilling, but risky playground for brands and advertisers. With tense matches and unexpected turns, the stakes are high both on and off the pitch. Yet, new insights from System1 and Fuse reveal that sports sponsorships can be as reliable as regular ads. This year’s Euros have seen a record-breaking average of 3.0 Stars amongst broad audiences, up from 2.4 in 2021. As brands like Adidas, AliExpress and Lidl tapped into the emotions of football fans through shared experiences, IP and talent, it’s clear that leaning into major sporting events can be a winning strategy for brands. Read more about how to craft winning Euros campaigns: https://hubs.la/Q02Gb5JQ0
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At the Cannes Lions International Festival of Creativity, Jon Evans and Adam Morgan of eatbigfish shook things up with their presentation, “The Extraordinary Cost of Dull: Why Boring Advertising Must Die.” Our research shows that happiness drives commercial success, yet most ads evoke no emotion. In the UK, 52% of ad responses are neutral; in the US, it’s 47%. Neutrality means higher costs for lower impact. Discover how to break free from boring ads and drive memorable campaigns. Read the full blog and download the research now: https://hubs.la/Q02G14Dr0
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Discover the crucial link between emotion, attention, and digital ad effectiveness with our latest research. In collaboration with Pinterest, we explored how creative quality, defined by emotion- and attention-based metrics, influences in-market sales outcomes. By comparing the emotional responses of US Pinterest users to the general population, our study revealed significant insights into the return on ad spend (ROAS) and sales lift of Promoted Pins. Download the research now to learn how to optimize your digital advertising for maximum impact: https://hubs.la/Q02FNNjl0
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There's still time to register for tomorrow's webinar exploring the cost of dull advertising. Join System1's Jon Evans, Adam Morgan of eatbigfish and Peter Field for a deep dive into the causes of dull and how to avoid it. Register here: https://hubs.la/Q02FzvVg0
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It's beanz a bustling year at Kraft Heinz Innovation headquarters so we put the latest products to the test with consumers using our Test Your Innovation platform. Our latest blog highlights the innovations with the strongest commercial potential, and the results might surprise you! Read the results here: https://bit.ly/3zzaVeu
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