If you're looking for inspiration for local activations during this summer of sport, then look no further than this great campaign served by LUSH at Wimbledon🎾. What we love about this campaign: 🏡It is a local and super-intelligent activation of a popular sporting event that will capture visitors' attention. It is distinctive, memorable and shareable. 🙋It creates FOMO by creating exclusivity. Some campaigns don't have to be rolled out globally. In fact, less can often be more. 🥎It is a clever play on its product and keeps its bath bombs front and centre with minimal signage required for impact. If you want to activate your brand around sporting events this summer, think about what you can do locally with your product to maximise the attention and foot traffic around these events. While you might not have a bath bomb you can turn into a tennis ball, a smart display may transform the perception of your product into something relevant for the local market. Well played LUSH 👏
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Game, Set & Match to LUSH at Wimbledon! Don’t you just love it when a brand like LUSH gets it so right with a locally relevant product drop 🎾 Lush Wimbledon has launched a limited edition tennis ball-shaped bath bomb. This grand slam of tangerine and orange oil is a real hit, and a real exclusive... only available for you lucky Wimbledon lot! First come, first served! Well done Lush Fresh Handmade Cosmetics North America Team Wimbledon! Thanks to Florence Welke for sharing! Ian Scott.........what do you think of this one! Another winner from LUSH! POPAI UK & Ireland.........great activation! Mauveworx Harriet Bennett......... this is a great one! Sam Armstrong Make it Happen Signage Consultancy Ltd #wimbledon