Think you could manage a football team better than the managers themselves? Xbox’s ‘The Everyday Tactician’ proves it. For the launch of Football Manager 2024, it partnered with Bromley FC to announce a football tactician job, but the only way to apply was through the game. Top gamer Nathan Owolabi secured the job – and used FM24 data to advise the club’s strategies in real life. The result? A 190% increase in Xbox gamers, and a history-making season for Bromley FC. The Everyday Tactician | Xbox | McCann London | 2024 🏆2 Grand Prix 🥇2 Gold Lions 🥈4 Silver Lions 🎗️5 Shortlists
Cannes Lions International Festival of Creativity
Advertising Services
The home of creativity.
About us
The home of creativity. LIONS is the destination for those in the pursuit of creative excellence. From the team behind Cannes Lions. Part of Ascential plc.
- Website
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https://www.lionscreativity.com/
External link for Cannes Lions International Festival of Creativity
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1954
- Specialties
- marketing
Locations
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Primary
33 Kingsway
London, WC2B 6UF, GB
Employees at Cannes Lions International Festival of Creativity
Updates
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Innovation Unwrapped, co-curated by LIONS and Contagious, is your guide to the pioneers, technologies and transformations already shaping tomorrow. AI was a highly discussed topic, and Sir John Hegarty, Creative Founder of The Garage Entertainment, called technology “both friend and foe.” But the 2024 winners showed innovation can be used for good, and it doesn’t always have to be high tech. Read the Cannes Lions Official Wrap-Up Report for all the takeaways, in one place: lnkd.in/edxfKi_K
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The Creative Impact stream, co-curated by LIONS and WARC, is the ultimate guide to proving the value and effectiveness of creativity. The cost of dull ads was a talked-about topic, and the importance of brand building provided a solution. Discover all the 2024 takeaways in the Cannes Lions Official Wrap-Up Report: lnkd.in/edxfKi_K
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Talent and Culture explores the people and practices behind creative organisations that thrive. The main message – mix it up, avoid the dull. Or in the words of Nick Law, Creative Chairperson at Accenture Song: “Work with freaks” and “make scary stuff.” Learn how the 2024 winners have made it in the Cannes Lions Official Wrap-Up Report: lnkd.in/edxfKi_K
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The Insights and Trends content stream revealed strategic challenges, behaviours and cultural shifts that are driving the industry forward. Heart and humour were key themes – and so was embracing the weird. Read the full report and bring all the Festival learnings back to your team | https://lnkd.in/edxfKi_K
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At Cannes Lions 2024, the Creativity Toolbox Content Stream saw talks from global brands, industry-leaders and pioneering creatives. A return to traditional craft techniques, embracing constraints and robust research emerged as three strong themes – with a clear shift towards the fundamentals. Read the Official Cannes Lions Wrap-Up Report today to get the full picture | lnkd.in/edxfKi_K
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Create better, make history. Explore all the 2024 Grand Prix winners in the Official Cannes Lions Wrap-Up Report. You’ll find all the key themes to take back to your team – ready for another year of progress-driving creative excellence. Download the report today | lnkd.in/edxfKi_K
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A lot happened at Cannes Lions 2024 – and you can’t always see it all. But don’t sweat it. The Official Cannes Lions 2024 Wrap-Up report gives you all the insights, inspiration and industry movements you need to know. We’ve made sure you don’t miss a thing. Read the report today | lnkd.in/edxfKi_K
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Early access to the Official Cannes Lions 2024 Wrap-Up report, in collaboration with WARC x Contagious, is here. Culture-shifting talks, industry insights, Titanium decisions – we’ve covered it all. We’ve been inside every judging room, and taken a seat in every talk so you can take home all the history-making moments from the Festival. It’s your access all areas badge. Tomorrow, the Wrap-Up report will be available to everyone.
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At Cannes Lions 2024, Pedigree made history with ‘Adoptable’. With 12 million dogs waiting in shelters around the world, Pedigree knew making an ad about adoption wasn’t enough. Using machine learning, it spruced up images of shelter dogs and made every one of its ads into an adoption ad – so the dogs had a chance at finding their forever homes. The result? 50% of featured dogs were adopted in the first two weeks. Adoptable | Pedigree | Colenso BBDO | 2024 🏆1 Grand Prix 🥇1 Gold Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️1 Shortlist See the most prominent industry moments of the Festival in the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now for early access | lnkd.in/eEJRqzaR