We celebrate our partner Grupo Bimbo's bold commitment to healthier and simpler recipes. By 2025, all their daily consumption products will be made with “simple and natural recipes,” and they aim to achieve 100% positive nutrition in their portfolio. Kudos to Bimbo for taking such comprehensive steps towards healthier diets and a healthier planet! Read more about their initiative here: https://lnkd.in/ehcVSYuu #Sustainability #HealthyLiving
Trax Retail
Information Technology & Services
Boston, Massachusetts 35,643 followers
Harnessing the power of digital technologies for brands, retailer and shoppers.
About us
Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more about Trax, please visit http://www.traxretail.com.
- Website
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http://www.traxretail.com
External link for Trax Retail
- Industry
- Information Technology & Services
- Company size
- 501-1,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- dynamic merchandising, retail execution, image recognition, computer vision, in-store execution, shelf monitoring, shopper engagement, market measurement, and analytics
Locations
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Primary
1 Beacon Street
15th Floor
Boston, Massachusetts 02108, SG
Employees at Trax Retail
Updates
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Our CEO, Gary Laben, could not have said it better! What an incredible journey the first half of the year has been for the Trax team! Congratulations to everyone who made this spring conference season a resounding success. Here's to continuing our momentum into 2H!
Wrapping up 1H! There’s nothing quite like being in the market with clients and the Trax Retail team has been all over the map this month. From Grupo Ohla's Summit to Shoptalk EU, to SA+ Trade Connection in Brazil, to Grocery Dive's virtual stage and now wrapping up Path to Purchase Institute's Retail Summit. Presenting on stage with valuable partners like Kraft Heinz, Tyson Foods and Wells Enterprises is something I never get tired of watching! Congrats to everyone involved closing out the spring conference season! Big shout out to this amazing team: Sean O'Dowd, Rifka Bernstein Dinesman, Fraser Neil, Sarah Jankowski, Denis Goldshmidt, Franco Fontana, Glauber Borrachini, Roberta Camargo Pereira Gonçalves, Michel Heilbut, MBA, PMP, Alexandre Maciel Gomes
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Trax Retail reposted this
We are sponsoring Path to Purchase Institute's Retail Media Summit in Chicago this year! Are you attending? We’re thrilled to announce that Trax Retail (our parent company) will be on stage with Tyson Foods at the show! Don’t miss our session titled: Insight to Impact: Using In-Store Data for Retail Execution Strategies on June 27th at 1:40 pm (CDT) in The Kroger Theater, Grand Ballroom. For more information, click on the link in the comments section! #RetailMedia #ShopperMarketing
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Guess what? Trax is gearing up for the Summer Fancy Food Show this month! Excited to see familiar faces and make new connections. Are you attending? Let’s chat onsite! 💬 #SummerFancyFood2024
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Our newest newsletter article tackles the big question: Are consumers really prioritizing sustainability in their purchases? Spoiler: Yes, they are – and the implications are huge for businesses. Dive into the details and learn how this trend is reshaping the market. It's a read you won't want to skip! #SustainabilityTrends #EcoConscious
Consumers Drive the Green Revolution: 92% Prioritize Sustainability in Purchases
Trax Retail on LinkedIn
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Trax Retail reposted this
Rifka Bernstein Dinesman, VP de Enterprise Account Management para las Américas en Trax Retail, destacó en la sesión "Tendencias y Tecnologías de Alto Impacto" del 2nd #SummitLatinAmerica la importancia de la recolección de datos en el punto de venta para evitar la obsolescencia. ▶ Revive este panel y descubre más en el siguiente enlace: https://lnkd.in/e8YuvRqQ
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Nossa equipe marcou presença no SA+ Trade: Trade Connection no Brasil este mês. Já estamos animados para o próximo evento e ansiosos para continuar ajudando as marcas a melhorar suas execuções no varejo na América Latina! Denis Goldshmidt Franco Fontana Roberta Camargo Pereira Gonçalves Michel Heilbut, MBA, PMP Glauber Borrachini Alexandre Maciel Gomes #trademarketing #retailexecution #imagerecognition ---- The team had an amazing time at SA+ Trade: Trade Connection event in Brasil this month! We can't wait to be a part of it next year and help brands elevate their retail execution in LATAM! #trademarketing #retailexecution #imagerecognition
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In the world of retail, standing still means falling behind. That's why the insights from Sue Toy's 'Achieving Category Excellence' session, at our #TraxConnect event, were a wake-up call. Understanding and anticipating consumer needs isn't just an advantage; it's the cornerstone of modern retail success. By embracing data analytics and in-depth market research, CPGs can forge ahead with strategies that not only resonate with consumers but also ensure lasting brand loyalty and enhanced visibility. Check out the session on the link in the comments section below! 👇 #RetailInnovation #BrandLoyalty #OperationalEfficiency #MarketingStrategy
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We're hopping on the espresso train too! ☕ Our Trax Coffee Cart was a huge hit at last month's Grupo Ohla's 2nd Summit in Miami, serving up delicious brews and fueling some fantastic networking. Thanks to everyone who joined us and made it a truly memorable event! If you missed it, don’t worry—stay tuned for our next caffeinated networking opportunity!
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Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern. Hier mehr ehrfahren: https://lnkd.in/ewC6PMTC --- Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax’s Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously. Watch the full session here: https://lnkd.in/ewC6PMTC
Digitale Transformation im klassischen Vertrieb: Innovationskraft für nachhaltigen Erfolg
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