Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

Here at our brewery, serving quality beers goes beyond just brewing the best. It’s also about the journey, right up to those final moments from keg to glass. With Guinness' long-term quality strategy, "Beautiful Guinness, everytime, everywhere," we introduced the Guinness Perfect Pour programme to impart the art of the perfect pour. Guided by our Guinness Global Brand Ambassador, 90 bartenders from across the island gained valuable insights and honed their skills to serve the perfect pint of Guinness, making every sip special for our consumers. ✨ #APBS #WeAreHEINEKEN #EverGreen #Guinness #BeautifulFromStartToFinish

Q: When is drinking on the job allowed? A: When you’re taking part in the company’s annual Taste Landscape sessions!* In a world full of choices and ever-changing tastes, standing out with unique and bold flavours is more important than ever. This is why we invite a diverse group of employees from various functions to sample a variety of beers and ciders and get their feedback on their likes and dislikes. These sessions not only provide valuable insights into market trends, but they also help us uncage new possibilities and opportunities. It’s also a fun way to understand taste dynamics and spark creativity to stay ahead in delighting our customers! 🍻 *No worries, only sampling portions are served and we have a strict “Don’t drive when you’re drinking” policy in place! #APBS #WeAreHEINEKEN #EverGreen #CourageToDreamAndPioneer #PassionForConsumersAndCustomers

As a strategic partner of the Singapore Nightlife Business Association (SNBA), APBS is committed to championing and supporting our local F&B industry. We were thrilled to join hands with SNBA at Restaurant Asia 2024, the F&B trade show for the industry by the industry. Over the last three days, we forged new connections and explored exciting opportunities, showcasing our beers to a diverse audience. Cheers to brewing a vibrant future together! #APBS #WeAreHEINEKEN #EverGreen #RestaurantAsia

At APBS, sustainability isn’t just a corporate strategy on a page – it’s a collective commitment embraced by every employee. During the Race to Reduce Ideathon on World Environment Day, employees from various functions united to brainstorm ideas on how to actively contribute to our sustainability goals, leveraging their individual expertise. All the submissions were totally impressive, and we decided that instead of having one winner, we will work with all of the top 3 teams to implement their ideas. Any actions that will help reduce energy and water consumption, manage e-waste, and enhance our circularity approach through packaging and POSM are always a WIN. Kudos to all who participated. Together, we’re confident that we will make significant strides in our brewery’s sustainability efforts and truly #BrewABetterWorld! 🌍 #APBS #WeAreHEINEKEN #EverGreen #WorldEnvironmentDay #CareforPeopleandPlanet #CheersToSustainability

At APBS, we have always been pushing the boundaries on innovation to delight and excite a new generation of consumers. Discover how we continue to break new grounds by using technology and data to engage and cater to the unique and experiential demands of millennials and the Gen Zs from our Marketing Director, Gerald Yeo, in this article: https://lnkd.in/gvC5AKuY Thank you to FoodNavigator-Asia for the feature! #APBS #WeAreHEINEKEN #EverGreen #CouragetoDreamandPioneer

What better way to showcase our Singaporean heritage than our iconic Tiger Beer? 🎉 We’re thrilled to share that Tiger has partnered with Singapore Economic Development Board (EDB) for an unforgettable collaboration at Berlin’s Tech Open Air (TOA) 2024. At this global, multi-disciplinary festival celebrating technology, art, and innovation, EDB hosted a Singapore-themed dinner as one of their innovative highlights to showcase Singapore as the ultimate business destination. Guests were delighted to savour local cuisine thanks to Berlin-based Singaporean chef Kaylin Eu (Ma-Makan), paired with our very own born-in-Singapore Tiger beer, which came with a custom label featuring our iconic skyline and unique culture. From Singapore to Berlin, we raised our glasses to the spirit of innovation, collaboration, and the power of connection. Cheers to flying the flag high for Singapore! 🍻 #APBS #WeAreHEINEKEN #EverGreen #TOA2024

Our Managing Director, Reinoud Ottervanger, recently had an insightful conversation with senior columnist Ravi Velloor at The Straits Times for the “In Good Company” column. Reinoud shared his thoughts about the local beer industry, his vision for APBS and how we will continue to shape the future of beer in Singapore. Read more about it here: https://lnkd.in/eACU49sJ Many thanks to Ravi for the great feature! #APBS #WeAreHEINEKEN #EverGreen 

Happy Fathers’ Day to all of our working fathers! Fathers teach us that true strength lies in balancing work and family, and their dedication is a testament to the power of love and commitment.   Some of our incredible fathers of APBS have shared their most unforgettable moments as fathers, reminding us of the profound impact they have. Cheers to all the amazing dads who make a difference in our lives and workplace! ❤️ #APBS #WeAreHEINEKEN #EverGreen #FathersDay2024 #CheersToOurPeople

For our Supply Chain teams, optimising operational performance is key in brewing quality beer, improving efficiency, and raising the bar on our #BrewABetterWorld sustainability strategy. Last month, our Supply Chain teams came together to celebrate their highest-ever operational performance numbers across their brewing and production lines. These accomplishments are a testament to their constant, collaborative efforts and commitment. Thank you to all of your dedication and hard work, and let’s continue to grow and progress together! #APBS #WeAreHEINEKEN #EverGreen #CheersToOurPeople

Say hello to Mighty Mango, the newest flavour of our Tiger Soju Infused Lager! 🥭 This new tropical twist is the result of amazing teamwork and collaboration! From brainstorming to brewing, our dedicated teams have worked together for months to make it happen. Cheers to everyone who made this possible! #APBS #WeAreHEINEKEN #EverGreen #FeelTheTwist #UncageYourTastebuds #CouragetoDreamandPioneer #TigerSoju