Dennis Schaal

It's shocking how many PR pros overlook this: Translating press materials and media pitches into languages other than English in diverse markets. For instance, your chances of securing press coverage in Spanish-language newspapers and TV in Miami—where 72% of the population is Hispanic—are significantly higher if you correspond with journalists and provide them with everything in Spanish. Pro tip: Consider the Spanish-speaking audience when filming your b-roll video interviews too. P.S. My Spanish skills are far from fluent. Luckily, I have a bilingual team, ensuring our communications are always sent out in Spanish, with no exceptions! How do you approach multicultural communication in your strategy? Share your comments below. #PRStrategy #MediaRelations #HispanicOutreach #MulticulturalPR #Miami

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People will pay for #trustworthy #journalism, even in Spain, where people traditionally refuse to pay for news. The founder and CEO of eldiario.es, Ignacio Escolar, has just published the updated financial results for this leader in investigative journalism. They now have 87,000 “partners” who pay for this free — that’s right, free — publication. The number of partners grew by more than 40% since the beginning of 2023, driven largely by their relentless #investigativereporting revealing the lies and corruption involving some of the country's most outspoken political figures. Escolar and elDiario are models of #transparency in terms of the sources of their revenue and how they spend it. https://lnkd.in/e32ikUQf

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Great tips here -

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In the latest issue of Capacity Media magazine Nermeen Sobhy from CEQUENS explores the potential of integrating AI into CPaaS platforms to drive innovation. https://t.ly/Y6ep9 #AI #CPaaS #Innovation #Communication #TechTransformation #CEQUENS

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We're only hours away! Register for this SEO panel webinar for #b2b professionals to learn how I and my peers are integrating SEO best practices into our editorial workflows. #seo #journalism #editing #asbpe #endeavorb2b #writing #freelance #industrydive #informa

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1) The membership of this work group contains no one from commercial publishing, in other words, the group that creates most of what the other groups consume. 2) Contrary to the contention that the comments are "out of scope", legality is an absolutely critical requirement that is in scope by definition. Does the NISO's enabling legislation even allow it to promulgate a standard that is known to be illegal? Todd Carpenter 3) The signatories are a Murderer's Row of organizations representing every aspect of commercial book publishing including agents, authors, and publishers from most parts of the world. In short, it looks to an outsider like the problem is that this group was convened with the wrong charter and the wrong membership. As Ms. Halperin suggests, it's a pity the process was allowed to waste two years of everyone's time.

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Our new audiobook, "#FromWordsToAlgorithms: Understanding Public Opinion with AI," sheds light on how #technology can analyze social conversations through extensive data processing to assist clients in making informed decisions that can help expand and protect their brand value. Listen to it while you walk, during a traffic jam, when you are watching the horizon from your beach chair. Real-world examples that showcase the solutions we have devised to help understand social dynamics, their impact on businesses, and the opportunities they offer. We reinforce our commitment to being at the forefront of digital active listening analysis, demonstrating our ability to deliver tech-driven solutions that bring value through #Marketing and #CorporateAffairs strategies 📈. Listen to the full audiobook here! 🎧 https://ow.ly/auI830sBJoz

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For this podcast, the Confident Retirement, there's a twist: I was the one interviewed, not the one asking the questions. (I like it better the other way - but that was fun - thanks for inviting me on, Kristopher Flammang CRPC®AIF®BFA®) Oh - and I'm not retiring :) Some of the things we talked about: * My early journalism career change to being a juvenile probation office for three years; • Why and how the Business Observer has made a transtions to #digitalfirst — and why we keep the focus on that; and • The lessons I've learned from interviewing hundreds of entrepreneurs ands business owners Take a listen!

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I'm publishing two extracts from a draft forthcoming book chapter on investigative journalism and AI. The first part, mapping the various branches of #AI and how they've been used in investigations, is now live...

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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The 10 Commandments for Media Consumers serve as a thoughtful checklist that provides guidelines for media consumers to properly assess mass media communications. They were developed by an advocate for ethical journalism and media accountability, Cees Hamelink, in his article titled “Ethics for Media Users” that was published in the European Journal of Communication in December 1995. #media #mediaconsumption #massmediacommunication #mediaethics #medialiteracy https://lnkd.in/gFAzq7qT

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