Shushant Lakhyani

Reasons your business needs a good copywriter. ✅ They drive effective communication across various channels, boosting brand visibility and engagement. ✅ Establish and differentiate brand identity through compelling storytelling and consistent messaging. ✅ They drive conversions and sales with persuasive content and compelling calls-to-action. ✅ They optimize content for SEO, enhancing online visibility and attracting organic traffic. ✅ They foster engagement and build lasting customer relationships through relevant and engaging content.

1

Email Marketing: Unlocking the Power of Personalization 📧 💥 Driving Engagement Through Tailored Communication 💥 Email marketing remains a powerful tool for businesses to connect with their audience, but generic mass emails are no longer effective. Let's explore the importance of personalization in email marketing and how tailored communication can drive engagement and conversion. Here are some key insights to unlock the power of personalization in your email campaigns: 🎯 **Understanding Your Audience**: Start by segmenting your email list based on demographics, behaviors, and preferences. Understanding your audience allows you to create targeted messages that resonate with their interests and needs. 📝 **Crafting Personalized Content**: Personalization goes beyond simply addressing recipients by name. Tailor your email content to each segment of your audience, offering relevant information, product recommendations, or exclusive offers based on their preferences and past interactions. 📅 **Timing Is Everything**: Pay attention to when your audience is most likely to engage with your emails. Experiment with different send times and schedules to optimize open rates and click-through rates. 📊 **Analyzing and Iterating**: Measure the performance of your email campaigns and use analytics to gain insights into what resonates with your audience. Continuously test and iterate your strategies to refine your approach and improve results over time. 💼 Let's harness the power of personalization to create meaningful connections with our audience and drive business growth through email marketing. Share your experiences, tips, and success stories, and let's elevate our email campaigns together. #EmailMarketing #Personalization #DigitalMarketing #letsconnect 🚀

4

Stagnant content is deadly.. Today, content is king. So, it's crucial to ensure our content not only captures attention but also retains it. Engaging content with great visuals can only go so far. They need genuine audience interaction. Why is this important? As creators, we often overlook the power of engagement. We make eye-catching posts. But, we forget to comment back, thank our audience for their responses, or even ask for their thoughts. In doing so, we lose the very traction we worked so hard to gain. Your Ideal Customer Profile (ICP) will judge your brand. They do so not just by your posts but also by how you handle audience reactions and interaction. Stagnancy is the silent killer of content. Irrelevant today, forgotten tomorrow. Our audience grows tired of the same visuals, the same tone. But a content strategy can be fueled by real emotions. It can use personalized engagement to keep your audience hooked. Viral content? It may seem tempting, but its sustainability is questionable. Quality and consistency, however, never go out of style. My mantra is simple- stabilize and predict. Let's shift our focus. Away from the unpredictable viral content to data-driven, emotion-fueled content. The latter is consistent. --- So, here's a thought - Is your content performance predictable Or Are you riding the wave of viral content? --- Valuable insights? Get more! I’m → Manuel Juban Jr. 🐦‍🔥 Click my name + f-o-l-l-o-w + 🔔 Connect with me for insights on boosting your online business reputation and personal branding.

135

194 Comments

Struggling with on-page SEO? ChatGPT has your back! Learn how this powerful tool streamlines content creation and boosts website performance. For more insights, read our upcoming newsletter tonight at 10.30 pm. 📬 Don't miss out! Stay tuned for more insights. 🌟 #OnPageSEO #ChatGPT #DigitalStrategy #SEO #SocialMedia

4

1 Comment

𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗔𝗥𝗥𝗥 𝗙𝘂𝗻𝗻𝗲𝗹 The AARRR funnel is a framework for understanding the customer journey and optimizing user experience. By mapping out each stage—Acquisition, Activation, Retention, Referral, and Revenue—you can identify opportunities to enhance your product strategy. Key Stages: 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: 𝙒𝙝𝙖𝙩 𝙄𝙩 𝙄𝙨: How users find your product. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Social media, SEO, ads. 𝙂𝙤𝙖𝙡: Increase user acquisition through effective marketing channels. 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: 𝙒𝙝𝙖𝙩 𝙄𝙩 𝙄𝙨: The first user experience. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: User signs up and starts using the product. 𝙂𝙤𝙖𝙡: Ensure a smooth onboarding process that leads to initial satisfaction. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻: 𝙒𝙝𝙖𝙩 𝙄𝙩 𝙄𝙨: Keeping users engaged. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Regular usage, returning users. 𝙂𝙤𝙖𝙡: Enhance user engagement to reduce churn rates. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹: 𝙒𝙝𝙖𝙩 𝙄𝙩 𝙄𝙨: Users recommend your product. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Referral programs, word-of-mouth. 𝙂𝙤𝙖𝙡: Encourage satisfied users to refer others, driving organic growth. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 𝙒𝙝𝙖𝙩 𝙄𝙩 𝙄𝙨: Generating income from users. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Subscriptions, in-app purchases. 𝙂𝙤𝙖𝙡: Optimize monetization strategies to maximize revenue. 🔍 How do you map your customer journey using the AARRR funnel? Share your approach and insights! 👇 #ProductManagement #CustomerJourney #AARRR #UserExperience #GrowthHacking #Startup [D22]

6

Finally, Have you been struggling to create content that actually converts viewers into paying customers for you or your clients business? Say goodbye to writer’s block and lengthy content creation processes. Boostrbot.com is here to streamline your marketing efforts with viral AI content able to be generated in minutes. The problem at hand: As a digital marketer, producing high-quality content efficiently, inexpensively, and effectively is important. However, the process of creating viral content can be time-consuming, costly, and often ends in mediocre results. How the problem affects you: Imagine spending hours thinking of ideas, writing, and editing your copy, only to see minimal conversions and lackluster engagement. As a writer you know the frustration of pouring valuable resources into content creation, only to fall short of your marketing goals. With traditional writing methods failing to deliver, it’s time to explore a revolutionary solution. The solution to your problem: Enter Boostrbot - the ultimate AI content generator designed as an Ironman suit for digital marketers looking to streamline the writing process and increase ROI for your marketing campaigns. Our mission is simple: to empower digital marketers with limited resources to create quality content faster, cheaper, and better than before. Boostrbot leverages NLP in artificial intelligence to offer a comprehensive suite of content generation tools tailored to meet marketers needs. From AI text generation to text to speech, Boostrbot has everything you need to stand out in the marketing game. Save time. Save money. Get started now. P.S get all subscriptions for 40% off with code BETA!🔥 #ContentCreation #AI #Boostrbot #Marketing #Copywriting #Writing

1

1 Comment

Creating a B2B content marketing machine requires more than just publishing content regularly. It's about delivering value, understanding your audience, and maintaining consistency. Here are some key takeaways from my experience and insights from Funky Marketing's guide (DM me for the link): Audience First: Know your audience's pain points and tailor your content to address them. Without this, don't even start. Consistent Quality: Regularly produce high-quality content that provides value and keeps your audience engaged. Quality is non-negotiable. Distribution Matters: Great content deserves great distribution. Leverage multiple channels to reach your audience where they are. This is where the true power is (this is how you win). Measure and Optimize: Continuously track performance and optimize based on data-driven insights. Your audience will tell you about the quality, types, etc. This is how you know if it resonates, but by your team deciding this. Implement these strategies, and you'll see a significant improvement in your B2B content marketing efforts. It's not just about creating content; it's about creating content that drives results. Ready to build your content marketing machine? 🚀 I might need to do a webinar in July about this. ____ I'm Nemanja, a B2B Tech & SaaS Growth Strategist Specialized in High ACV & Long Sales Cycles I help you set up your company for growth You don't need a CMO/VP in-house until you're up to $15M in revenue You need me Ring the bell on my profile for more insights Or schedule a free 30-minute call (link under my headline) #B2BMarketing #ContentMarketingMachine #MarketingStrategies

14

6 Comments

Your SEO Ranking is dying ❌ 🚀 Just wrapped up an incredible podcast episode with Kartik Bhalla CEO Rank Spiders that's a gold mine for personal growth and productivity enthusiasts! Here are 3 quick takeaways that could change the game for you: 1. **Consistency Over Intensity**: It's not about the big leaps, but the small, consistent steps we take daily towards our goals. 2. **The Power of Networking**: Never underestimate the impact of building a strong network. It's not just about what you know, but who you know that can open doors to new opportunities. 3. **Leverage Technology**: In today's digital age, leveraging technology can significantly boost your productivity and efficiency, whether it's for learning, networking, or managing tasks. Would love to hear your thoughts - which of these takeaways resonates most with you? Megha Bhalla #PersonalGrowth #ProductivityHacks #Networking #TechnologyInnovation 🌟

2

A quick comment on audience surveys. What I have seen from most Cancel Surveys, I have encountered through different products is the fact that they include the option "Too expensive" as a response. While that might be a reason why your users are cancelling the subscription, selecting price as a reason for cancellation can be an easy answer for your users and I think it can cause more harm to your data than good. It can distract you from finding the real reason why your users are leaving, which in most cases I believe it to be: MISSING VALUE. A special thanks for Reid DeRamus for his great piece and insights in the Growth Croissant newsletter about "Improving Retention with Audience Surveys". Link: https://lnkd.in/d-zse2Dm Make sure to subscribe. Great content.

2

Don't start Blogging website Now. It's era has ended after like ChatGPT: With rise of AI technologies such as ChatGPT has significantly transformed the content creation world : 1. Content Saturation: AI tools can generate vast amounts of content quickly. This saturation makes it challenging for new blogs to stand out and gain traction. 2- Shift in Consumer Behavior: As AI tools like ChatGPT becoming more integrated into everyday search and getting information , users might prefer direct answers from AI rather than sifting through multiple blog posts. 3 _ Monetization Hurdles : Ad revenue and affiliate marketing, common monetization strategies for blogs, become less reliable as competition increases. Every advertiser will go where trarffic moves. So blogging mean ❌ revenue. 4- SEO Challenges: You will do a lot of effort to rank a piece of information on Google. But on the other hand AI software don't need all these things to do it. And consumer can get information of its need in seconds. Given these factors, it’s crucial to rethink & explore new avenues that leverage AI while maintaining a unique, value-driven approach. #ContentCreation #Blogging #AI #DigitalMarketing #SEO #BusinessStrategy #ContentStrategy

2

4 Comments

1️⃣ Short timeframe for lead generation or sales If your startup needs to drive targeted traffic and generate leads/sales quickly, Google Ads is better suited than SEO which takes months to produce organic traffic. Google Ads can deliver paid traffic almost instantly after launching campaigns. 2️⃣ Limited marketing budget SEO requires a significant investment of time and effort into content creation and link building over many months before seeing results. If your startup has a tight marketing budget, Google Ads allows you to start driving targeted visitors by simply allocating ad spend, without the upfront labour costs of SEO. 3️⃣ Highly competitive industry In intensely competitive markets where it's difficult to rank organically for key terms, Google Ads enables you to bypass the competition and get prominent visibility through paid ads at the top of search results. 4️⃣ Promoting time-sensitive offers or launches If your startup needs to market a limited-time promotion, new product launch, or an upcoming event, Google Ads provides the ability to quickly put your ads in front of the right audience and drive immediate traffic. 5️⃣ Need for precise audience targeting Google Ads allows granular targeting options like location, demographics, interests etc. This is valuable if your startup needs to reach very specific customer segments from the start. 6️⃣ Requirement for measurable ROI With Google Ads, you can closely track performance metrics like clicks, conversions, and cost per acquisition. This data-driven approach helps determine ROI and optimise campaigns for profitability. _________________________________________________ If any of these factors are critical for your startup's initial growth and customer acquisition, then prioritising Google Ads over the long-term play of SEO could be the right strategy to drive those immediate paid traffic results __________________________ Ready to elevate your Google Ads game? Get in touch with us via phone or email. 📞✉️ #B2BMarketing #LinkedInTips #DigitalMarketing #FacebookAds #DigitalMarketing #AdSuccess #MarketingSolutions #BusinessGrowth #CroslandDigital #SmallBusiness #SupportLocal #Entrepreneur #Startup #BusinessOwner #SmallBiz #LocalBusiness #SupportSmallBusinesses #GoogleAds #googleads #sem #ppc #linkedin #b2bsales

1

Here’s introducing Agency Adda The #platform that will be the ultimate #marketplace for agencies and businesses to interact. Issues that we aim to address: 1. #Timelypayments and #transactions for services rendered 2. Generating #genuineleads for agencies and connecting brands to #verifiedagencies / freelancers 3. #Partnerships that will make software and licences easy to share and reduce per user costs And there will more as we grow - if you are an #agnecy founder or a #brand or #marketingmanager seeking services what more are you looking for this #marketplace to cover drop in your remarks in the comments session!

17

3 Comments

Why aren't you getting the best answers from ChatGPT? 🤔 Most people write a line or two asking ChatGPT to do something without enough context. Here's the secret: Write your prompts in two parts - Context and Goal. Example: Context: "I've been to Goa several times as a tourist. I absolutely loved the beaches, people, weather, and the overall vibe. Everything about it is absolutely mesmerizing!" Goal: "I would like to learn a bit more about the reasons why Goa has developed into such an amazing tourist destination, as compared to so many others." Why it works: - Context helps ChatGPT understand your background and perspective. - Goal clarifies what you want to achieve. Prompting is all about explaining what you want to achieve. If you can WRITE what you want to achieve clearly, you'll have much better chances to achieve it. Train yourself to define clear goals when prompting. 𝗕𝗲𝘁𝘁𝗲𝗿 𝗽𝗿𝗼𝗺𝗽𝘁𝘀 = 𝗕𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀! Try it and watch your results improve. 🚀 Got your own tips for writing effective prompts? Share them below! 👇 #AI #ChatGPT #ProductivityHacks #WritingTips

11

Omnichannel is not an either/or - its needed to both reach your wider audience but also connect your service experience. But what about your high value / key customers? That’s where the ABM comes into its own, as the comparison Dr. Imran Banat (Ph.D) from Accenture helps us👍 #customerengagement #lifesciences

7

4 Comments

𝐃𝐀𝐘 𝟐 I𝐦p𝐨r𝐭a𝐧t S𝐄O K𝐏I's Y𝐨u S𝐡o𝐮l𝐝 𝐓r𝐚c𝐤 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 Percentage of website visitors who achieved a conversion, i.e. who achieved the website’s desired action. 𝐇o𝐰 𝐓o C𝐚l𝐜u𝐥a𝐭e (𝐟o𝐫m𝐮l𝐚) o𝐫 𝐓r𝐚c𝐤 (t𝐨o𝐥s) → CR (%) = Conversions / Organic Traffic * 100

4

3 Comments

After buying from your online store for the first time, a customer has a 27% chance of buying again. After a second purchase, there’s a 49% chance they’ll buy again. And after a third purchase, the likelihood increases to 62% Thanks Alisha Limichana for penning down the reasons why Marketing Automation is a must have for the brands. People want to know they matter and they want to be treated as people. Marketing automation is an Omni Channel platform that propels brands business into a new era of relationship based marketing with quantifiable results. Automation is cost-cutting by tightening the corners and not cutting them. Nudge others the way you want to be nudged. Marketing Automation is the need of every brand. Remember - a. 81% of customers are willing to pay more for better customer service. b. 95% of customers who had a bad experience with a company will tell others about it. c. Customer retention is vital for the 61% of small businesses that say over half their revenue comes from repeat customers Krishna Kumar Aman Anand Dhiraj Kumar Harsh V Gupta Minesh Koradia Abhishek Anand Shaurya Chandrakar WebEngage #marketingauotmation #digitalmarketing

6

Have you heard about DSPy and don't know what it's all about? Here is a beginners guide to DSPy DSPy, the innovative framework from Stanford NLP, offers a groundbreaking solution transforming the language model programming landscape. 🔍📝 DSPy reimagines the development process by prioritizing programming over manual prompt manipulation. Its powerful compiler automatically optimizes prompts and weights, saving you countless hours of trial and error. With DSPy, you can build sophisticated applications that adapt seamlessly to changes in your data, LLM, or pipeline components. Imagine effortlessly incorporating knowledge base lookups, complex reasoning chains, and multi-hop retrieval into your LLM-based applications. DSPy's composable modules make this a reality, empowering you to create RAG (Retrieval-Augmented Generation) pipelines that deliver accurate, comprehensive, and contextually relevant responses. 🧩📝 DSPy doesn't just simplify development; it elevates the performance of your LLM applications. Even with powerful models like GPT-3.5 or GPT-4, DSPy can significantly improve the quality, reliability, and adaptability of your responses. Key Advantages of DSPy: ✅ Programming over Prompting: DSPy prioritizes programming over manual prompt tweaking, streamlining development and enhancing reliability. ✅ Automatic Optimization: DSPy's compiler automatically optimizes prompts and weights based on your specific task and data, minimizing the need for tedious manual adjustments. ✅ Composable Modules: DSPy offers a rich set of composable modules that handle complex tasks like knowledge base lookups, reasoning chains, and multi-hop retrieval, enabling you to build sophisticated RAG applications. ✅ Improved Performance: DSPy can significantly enhance the quality and reliability of LLM responses, even with powerful models like GPT-3.5 or GPT-4. ✅ Adaptability: DSPy adapts seamlessly to changes in your pipeline, data, or the underlying LLM, saving you time and effort. Why DSPy Matters for RAG Applications: Retrieval-augmented generation (RAG) combines information retrieval with LLM-based response generation. DSPy is a game-changer for RAG applications because it: ➡️ Optimizes Retrieval: DSPy modules like Retrieve can be fine-tuned to retrieve the most relevant information for accurate responses. ➡️ Enhances Generation: Techniques like Chain-of-Thought reasoning and integration with knowledge bases (like ColBERTv2) allow DSPy to generate more informed and comprehensive answers. ➡️ Streamlines Development: DSPy's declarative approach and automatic optimization simplifies the process of building and iterating on RAG pipelines. Interested in learning more about how DSPy can elevate your LLM-based applications? Check out the following resources: 🚩 DSPy GitHub Repository: https://lnkd.in/d69nSfBB Connect with me and follow me for more content. #dspy #llm #rag #nlp #ai #linkedin #coding #deeplearning

3