SmartBuyGlasses Optical Group

No one should experience homelessness. Everyone deserves a home. Our CEO, Doron Kalinko, is participating in the Vinnies CEO Sleepout on Thursday 20th June. CEOs around Australia are sleeping out to raise awareness of the realities of homelessness and help raise vital funds for Vinnies’ homelessness services. The money raised will help the vulnerable by providing them with emergency food and accommodation. It will also support education, counseling, employment, and health services to tackle the root causes of inequality - and help end homelessness for good. Help break the cycle of homelessness and donate here: https://lnkd.in/d_Vx745Y

🔔New feature alert! Buying glasses online is easy and seamless. But we understand that our customers might still have some questions. That's why they can chat with our optical dispensers via video or phone call. 🤳Messaging and emails are great, but there's nothing quite like speaking to someone in real time. We launched this feature on visiondirect.com.au in October and have seen fantastic interest from our customers. We're excited to say it is now also available for our UK customers at smartbuyglasses.co.uk. Our Australian customers can speak with our optical dispenser, Beck, and customers in the UK can speak with our optician, Iram. They're available to help with understanding your prescription needs and to provide post-purchase support, like advice on getting used to progressives. We want to give our customers the best experience we can, at every step of their journey.

Last Wednesday, May 8th, we ran our third collaborative event with Italian NGO, Gruppo Abele. This ongoing project aims to provide prescription eyewear to some of the community's most vulnerable members in Turin, Italy, for whom such services are not easily accessible. The event took place in the Gruppo Abele Community Shelter in the Barriera di Milano neighborhood of Turin. The optometry team from Tutto a Vista performed eye tests and wrote new prescriptions for those in need, while we provided a selection of frames for them to choose from. Our team was on hand to advise on the best frame options for each individual's prescription needs, answer any questions they had, and ensure they felt comfortable and confident in their new glasses. The frames are currently being fitted with new prescription lenses by Tutto a Vista, and the new glasses will be with their owners within the coming weeks! Our mission is to help people see and be healthy regardless of their budget, and we're keen to increase our efforts to make prescription eyewear more accessible for all. #givingbacktothecommunity #eyeywear #communityevents

🌍👓 This #EarthDay, we're proud to celebrate our commitment to sustainability and eco-conscious practices. At SmartBuyGlasses, we believe in making a difference. That's why we run initiatives to give back to the global community and help preserve our natural environment. And it's why we're dedicated to offering you sustainable choices for your eyewear needs. 🌱 We carry a large selection of eco-friendly frames so our customers can make a sustainable choice with their eyewear. 🌱 Our packaging solutions are crafted from recycled materials, designed to be fully recyclable, minimizing waste, and reducing our carbon footprint. 🌱 As proud members of 1% for the Planet, we donate 1% of the revenue from our Arise Collective brand to the Planet Impact Fund, supporting environmental causes worldwide. 🌱 Through our partnership with the Eden Reforestation Projects , we plant 10 trees for each item sold from our "Oh My Woodness" eyewear collection. To date, we've planted over 24,600 trees, restoring ecosystems and empowering communities in need. 🌱 We also collaborate with WWF-Australia to support conservation efforts. Twice a year, 50% of proceeds from the sale of our Arise ReefCycle frames — made from recycled fishing nets collected from the Great Barrier Reef — go directly towards WWF's conservation work. Eyewear is more than just a fashion statement; it's a choice that affects our planet. With sustainable options that are both stylish and environmentally friendly, you can make the best choice for yourself and the planet. . Join us in celebrating Earth Day by choosing eyewear that shows you care. Together, let's make a positive impact—one pair of glasses at a time. 🌿 #EarthDay #SustainableFashion #sustainablechoices

Today, we're raising our glasses to Julia Ritchie as she celebrates the remarkable milestone of 10 years with us at SmartBuyGlasses Optical Group! 🎉 From her humble beginnings as a Digital Marketing Intern to her current role as the Head of Prescription, Julia's journey embodies the spirit of growth, dedication, and achievement. Julia's progression over the past decade has been truly outstanding and a source of inspiration for us all. Her relentless drive to learn, adapt, and excel has not only propelled her career but has also enriched the dynamic of our team. In her role as Head of Prescription, Julia has been pivotal in ensuring the delivery of quality eyewear solutions to our customers. Her devotion to excellence sets the bar high for all of us, and her contributions have played a significant role in shaping our success. Julia, your 10-year journey with SmartBuyGlasses is a testament to your hard work, resilience, and unwavering commitment. We're incredibly proud to have you as part of our team, and we look forward to many more years of shared achievements and milestones ahead! 🥂 #TeamCelebration #milestone #hardwork #employeeappreciation

We're celebrating women today and everyday. Happy #InternationalWomensDay. Women are at the heart of driving our success and shaping where we're headed. We're proud to say that women hold 50% of the #management positions within our company. Their different viewpoints, talents, and leadership styles make our teams stronger and keep us moving forward. Hear how some of our female leaders #InspireInclusion. #WomensHistoryMonth #WomensDay #InspiringWomen #FemaleLeaders #IWD #IWD2024

We love to see our employees and teams grow and thrive over the years. This month we had a couple of 3-year anniversaries to celebrate. Congratulations and thanks to Nicolas Blais, Head of Performance Marketing, and Mariia Novgorodova , Senior BI specialist. Your dedication and hard work have been instrumental to our success. Here's to many more milestones together! 🥂👏 #EmployeeAppreciation #ThreeYearsStrong

We've been attending the annual MIDO Eyewear Show for years now, and we were delighted to be present once again at this year's edition. We had employees from all over the world fly to Milan for this exciting event to get a first-hand look at the incredible developments being made in every area of the industry. As industry leaders, we recognize the invaluable opportunity MIDO offers to stay ahead of the curve in fashion and innovation for eyewear. We listened to inspiring and eye-opening talks from experts in their fields and took a look at exciting 2024 collections and forecasts. It was truly fantastic to connect face-to-face with our valued partners and explore exciting collaborations and innovations in the eyewear industry. There is a lot to look out for this year. We're grateful for the connections made and insights gained at this remarkable event! #MIDO2024 #eyeweartrends #FashionForward

We've been working with Algolia since 2015, doing everything we can to deliver extraordinary customer experiences together. With Algolia, we've been able to improve our search results and use analytics and A/B testing behind the scenes, to exceed customer expectations in their journey with us. We're excited to share our case study, where we give a closer look at the learnings and achievements that have come from this partnership. https://lnkd.in/dUxW2SjY #casestudy #strategy #ecommerce #customerexperience

Members of our leadership team recently participated in the Verne Harnish Scaling Up Workshop in Macau, expertly organized by the Entrepreneurs' Organization' Beijing Metropolitan and YPO. The inspiring and insightful workshop equipped us with knowledge and tools that we'll put to great use to further improve our customer experience. At SmartBuyGlasses Optical Group, providing the best customer experience is of paramount importance. We can't wait to put our learnings into action!  #teamdevelopment #leadership #management