Group Marketing Communications Manager

Coface is a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.

With 75 years of experience, Coface is a leader in the credit insurance and risk management market. We have also developed a range of other value-added services, including factoring, debt collection, Single Risk insurance, bonding, and information services.

As a close-knit, international organization at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.

Every day, our teams are making trade happen. Join us!

We are looking for a new colleague for the position of Group Marketing Communications Manager!

Location: Paris HQ

Function: This role sits within the Business Information Marketing Team, and reports to the Group Business Information Marketing Director.

ACCOUNTABILITIES:

• Be accountable for business information communications internally and externally.
• Be the editor in chief for all business information messaging; making sure it is clear, compelling and consistent across all communications touch points across the customer journey driving communications excellence.
• Be the guardian of the iCON website front end content, working closely with Product Marketing to make sure that our solution and services are communicated and positioned in a compelling way. Co-ordinate content updates as a result of new releases and products.
• Work with Group Comms and BI Marketing Managers in the regions, to roll out consistent business information messaging across corporate website and product platforms to deliver a consistent customer experience whilst allowing for some adaptation to local propositions.
• Work closely with the Head of HR for Business Information to develop an employer brand that allows us to attract and retain talent.
• Work closely with the Business Information Leadership Team to develop and foster a forward thinking, entrepreneurial, high-performance culture that supports our business ambitions.
• Develop and execute an Internal Comms plan that supports the delivery of our business goals, engages our colleagues and has a positive impact on our My Voice employee advocacy scores and our business results.
• Be responsible for our Knowledge Exchange platform so our teams have access to the latest sales enablement and content they need to do their jobs.
• Collaborate with Marketing colleagues to measure the end-to-end performance of the iCON website, continuously making content improvements to maximize site performance.
• Develop and implement business information content plan, making sure we publish content to the iCON website and local country websites that supports our lead generation, customer activation and consumption goals.
• Be responsible for the gathering of customer case studies and testimonials, so that this content can support at different stages of the customer journey. Use this content to build internal sales and use case capability.
• Collaborate with our training colleagues in HR and BI Marketing colleagues to deliver internal training to our teams.
  
  

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• Demonstrable marketing communications experience in SaaS start up or scale up /B2B company.
• Excellent interpersonal skills
• Excellent communication skills
• Excellent English speaking and writing skills.
• Strong collaborator and stakeholder management skills
• Pro-active and can-do approach.
• Experience of different communication styles across lead generation, content marketing, internal comms, website content and social media
• Good at managing multiple projects simultaneously.
• Self-starter with an eye for identifying where communications can add value.
  
  

WE OFFER YOU:

• Competitive and stable monthly remuneration;
• The opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field;
• Opportunity to acquire knowledge in the field of business information services, trade credit insurance and finance;