BORA

HUNGRY FOR MORE? 💥 This new product will help you become the chef you always wanted to be. Smart settings and new possibilities. Have you already guessed which product innovation it might be? The answer will be revealed at the BORA Experience Days 2024 in Herford from September 21 to 29. #BORAExperienceDays

BIGGER, FRESHER, TALLER, COOLER. 💥 What's behind the second new product that we will be presenting from September 21 during the BORA Experience Days in Herford? Visit us at Herford from September 21 to 29 and celebrate our new products with us. Let's enjoy eating together. #BORAExperienceDays

BORA EXPERIENCE EVENT AT THE TOUR DE FRANCE. 💛 The team colours might have changed, but definitely not our passion for #cycling. We enjoyed our BORA experience event at the Tour de France in Bologna together with our partners from 6 different countries very much. Great food, great mood & lots of cycling involved – on the bike and of course at the race course cheering for our team Red Bull – BORA – hansgrohe.   Our special highlight was that Red Bull – BORA – hansgrohe expert Tim Meeusen and team rider Giovanni Aleotti joined us on-site. This is what we love about our #sponsorship commitment, the sport is accessible like no other.   Big thanks to our team & we keep our fingers crossed for Primož Roglič & Co at the Tour de France! 🤞    #morethancooking #proudsponsor #RedBullBORAhansgrohe

STAY HUNGRY AND EXCITED. 💥 From September 21 to 29, we will be presenting our new products at the BORA Experience Days in Herford. Let's eat together. What innovation could be behind today's video? #BORAExperienceDays

NEW LOOK, NEW NAME, NEW OPPORTUNITIES. It’s time for a new name and look four our team, which will now be racing as Red Bull - BORA - hansgrohe. We have achieved many great successes with the team in the past. The resources and expertise of Red Bull now offer the potential to reach a new level. It's a great opportunity for everyone. 💪 But now it's time to keep our fingers crossed for the Tour de France, which starts this Saturday! #redbullborahansgrohe #sports

THIS WAS OUR BORA SUMMER PARTY 2024. ☀ Colleagues from all corners of the BORA Family - from Niederndorf and Raubling to our international sales network - came together last Friday to celebrate summer. Delicious food, refreshing drinks, and the energetic live music of "Combo DiSentis" kept the party going until late. In addition to the fun and socializing, the summer fest also provided the perfect opportunity to cheer on the European Championschip games together. The atmosphere in Niederndorf was electric with international spirit, creating an unforgettable evening that strengthened our team spirit across borders. #wearebora #teamwork #summerparty

BORA EXPERIENCE DAYS & DIGITAL PRODUCT LAUNCH 2024. In 100 days, we will open our doors for the #BORAExperienceDays in Herford. 💣 Look forward with us to the product innovations 2025, embedded in an extraordinary culinary experience concept. We will be welcoming our retail partners from September 21 to 29. We will then welcome our B2C customers on the planning days on September 28 and 29. You can already look forward to the BORA Digital Product Launch as a live premiere on YouTube on September 20. The countdown is on. #BORAHerford

BORA TAG DER OFFENEN TÜR - WO INNOVATION HAUTNAH ERLEBBAR GEMACHT WURDE. Unser Tag der offenen Tür in Niederndorf war ein voller Erfolg und wir freuen uns über das große Interesse und die vielen positiven Rückmeldungen unserer Besucher. Neben spannenden Vorträgen mit Lisa von "Koch mit Herz" und BORA Gründer Willi Bruckbauer sowie Live-Cookings gab es auch die Möglichkeit, das vielfältige Arbeitsumfeld von BORA kennenzulernen und an verschiedenen Aktivitäten teilzunehmen. 👨🍳 Ein besonderes Highlight war die Wattchallenge auf dem Smoothie Bike, bei der die unglaubliche Marke von 1.000 Watt geknackt wurde. 💥 Wir möchten uns noch einmal bei allen bedanken, die dabei waren und diesen Tag zu einem unvergesslichen Erlebnis gemacht haben. #morethancooking #borainside #opendoors

😍 Awarded Design - we're hot and we're cold 💥 ❄ BORA is opening up the brand to a new success story with the launch of its BORA Cool fridge and freezer series. Together with the BORA product development team and Imago Design, we embarked on a journey to the North Pole - from the cooking experience to the cooling experience - and were allowed to design the new appliance category. 🥇 Winner of a prestigious design award, we provide an insight into the design and development process behind the new products in our latest blog post: https://lnkd.in/dgGPDvay #innovation #innovationdesign #design #innovationmanagement #innovationmanager #award #innovationcompany #innovationconsulting #prototyping #productlaunch

What a great Giro d'Italia it has been. 💕 Congrats to Daniel Felipe Martinez of BORA – hansgrohe for finishing second and securing the second Grand Tour podium in the history of our team. 👏 We brought the Giro to a close in an awesome atmosphere and celebrated the success together with some of our retail partners and the team. Click trough a gallery full of joy and cycling. 🚴♂️ Credits: Sprint Cycling Agency | Christoph Platzer | Maximilian Fries #giroditalia #proudsponsor #borahansgrohe