Ogilvy China 奥美中国

The global automotive industry is undergoing a seismic shift, with China leading the charge towards electrification and mobility. But with intensifying EV competition and rising regulatory hurdles, how can Chinese auto brands achieve long-lasting, global success? 📣 We are excited to release “Electrifying the World: a Playbook for Chinese Brands to Win Globally”, a comprehensive guide for Chinese EV brands looking to conquer overseas markets, produced in collaboration with FGS Global, Wavemaker and amp sound branding. From establishing a robust global brand management model, defining clear brand and media strategies, leveraging digital platforms and influencer marketing to foster impactful engagement, to building trust through public affairs, this playbook spotlights key areas for global success. 📥 Download your full copy now: Chinese version — https://lnkd.in/euaPXmHJ English version — https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands Wavemaker Germany Ogilvy PR ANZ Ogilvy México Ogilvy Indonesia

China’s affluent Zoomers hold the keys to domestic market growth, but many marketers struggle to get on their wavelength. What winning strategies can unlock this opportunity? ⚡️ Chris Reitermann, CEO of Ogilvy APAC & Greater China, explores 3 market shifts shaping Chinese Gen Z's expectations, and key implications for brands in an article published in the German Chamber of Commerce in China | East's latest Ticker Business Journal. Read the full article below 👇

Fueled by a target consumer base increasingly comfortable with online car purchases, Chinese EV brands with global ambitions must prioritize building a robust digital infrastructure. 🚨 However, navigating the complexities of overseas digital ecosystems might seem daunting compared to familiar "do-it-all" apps like WeChat. Our latest publication, "Electrifying the World: a Playbook for Chinese Auto Brands to Win Globally", provides actionable recommendations on crafting bespoke digital strategies that balance short-term ROI with long-term scalability for Chinese EV brands venturing into the global market. Download your copy now: 🔗 Chinese version—https://lnkd.in/euaPXmHJ 🔗 English version—https://lnkd.in/eM3Vi-yE #EVMarketing #ChineseBrands Zhenhua (Jack) Yin

☄️ The meteoric rise of many Chinese brands domestically has fostered an understandable belief in the efficacy of "China speed" for international expansion. However, the complexities of the global marketplace necessitate a more nuanced, long-term approach. Chinese EV marketers who embrace this mindset shift can unlock a world of opportunity beyond their borders. Learn how to define a global brand strategy, vision, and management model in our latest publication: "Electrifying the World: a Playbook for Chinese Auto Brands to Win Globally". 🔗 Chinese version—https://lnkd.in/euaPXmHJ 🔗 English version—https://lnkd.in/eM3Vi-yE #EVMarketing #ChineseBrands Janet Tsai

How can auto brands leverage the silent canvas of electric vehicles to create a unique sonic identity? As part of our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—Martin Reiher, Head of amp sound branding in Asia, provides 3 actionable considerations for EV manufacturers looking to leverage the power of sound to create a truly immersive, differentiated driving experience. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #SonicBranding Chris Bergin Farah S.

In the age of social media influence, car buyers turn to trusted voices, not just dealerships and traditional search engines. For auto brands, influencer marketing is no longer optional. Our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—explores how strategic influencer marketing partnerships can create authentic, engaging content that reaches the right audience, boosting awareness, consideration, and ultimately, sales. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #InfluencerMarketing James Baldwin #OgilvyPR

Unlocking the global EV market requires a deep understanding of the driver. And cracking the code on in-market environmental concerns, price sensitivity, and driving patterns is particularly crucial for designing a media strategy that hits the bullseye. Our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—explores how to tailor your media approach to different markets, with expert insight and data from Wavemaker. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #MediaStrategy #MediaTrends Edward Fall Gregor Feisel

Trade tensions, hesitant consumers, lagging infrastructure… Can Chinese EV brands overcome the roadblocks paving their global expansion? Whether you’re looking to expand into the EU, Mexico, Australia, Indonesia or Thailand, our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally” breaks down the best public affairs approach in each market, compiled by experts from FGS Global and Ogilvy PR. 📥 Download a full copy of the playbook here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #PublicAffairs Emily Poon Richard Brett GAICD César Holguín Joachim Koschnicke Rebecca Eisert Ogilvy Indonesia Ogilvy Australia #OgilvyThailand #OgilvyPR

🚗📈 Online car sales are forecast to more than quadruple by 2031, reaching a $176.24 billion market value. Are Chinese EV brands with global ambitions ready to capture this opportunity? Hear from Zhenhua (Jack) Yin, President of Ogilvy One in China, as he highlights key considerations for brands looking to establish a robust global digital infrastructure for their business, a strategic topic of our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands

A strong brand is the cornerstone of any successful business. This is particularly true for brands with international aspirations, who need to make establishing a global brand strategy and brand management model key strategic priorities. Our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—provides a step-by-step approach to building strong global brand foundations. 📥 Download a full copy of the playbook here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands Janet Tsai Angela Chou