Luiz Alberto Fernandes

In a Material Fact published, Suzano informs that the operational start-up of the new pulp mill in Ribas do Rio Pardo, located in the state of Mato Grosso do Sul (the “Cerrado Project”), will take place in July 2024. The Cerrado Project boasts impressive numbers: a USD 4 billion investment, 180 MW of energy surplus, a 20% increment in Suzano’s total production, and 2.55 million tons of Bleached Hardwood Kraft Market Pulp. The scale of new pulp projects is jaw-dropping. If we consider the new schedule as a delay of 30 days (although this is not necessarily true), it would mean 212 thousand tons less of this grade of pulp in the market this year. To put this into perspective, that volume of pulp exceeds the annual production of 57 mills worldwide (52%). #pulp #pulpandpaper #pulpandpaperindustry #packaging #packagingindustry #strategy #tissue #biochemical #biomaterial

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“Acabei de concluir Introduction to ESG: Environmental, Social, and Governance. Confira: https://lnkd.in/e-9HvmRq #sustainablebusinessstrategies #environmentalsocialandgovernance”

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🔔 Launch of Brazil's National Bioeconomy Strategy On June 5, 2024, Decree No. 12,044 was published, establishing the National Bioeconomy Strategy. This strategy aims to promote a sustainable economic development model that integrates the conservation and regeneration of biodiversity with the valorization of scientific and traditional knowledge. The decree sets a 30-day deadline for the establishment of the National Bioeconomy Commission, which will be responsible for developing the National Bioeconomy Development Plan. This commission will be formed by a joint act of the Ministry of Environment and Climate Change, the Ministry of Development, Industry, Commerce and Services, and the Ministry of Finance. The objectives of the National Bioeconomy Development Plan include defining the necessary resources, actions, responsibilities, goals, and indicators for bioeconomy development, aligning with sectoral policies such as environmental protection, industrial development, science and technology, agriculture, food security, biodiversity, and regional development. It also encompasses thematic areas like financial, normative, and regulatory instruments, data and information management, sustainable infrastructure, and professional and technological education. The plan will be developed within sixty days (60) from the establishment of the National Bioeconomy Commission and aims to foster sustainable and innovative development, benefiting both the environment and the Brazilian economy. This decree represents a significant step towards positioning Brazil as a leader in bioeconomy, promoting sustainability, innovation, and social inclusion. #Bioeconomy #Sustainability #Legislation #Innovation #Environment

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More news for the global pulp market to come today! Check out the Fastmarkets reporting by Marina Faleiros and her team in Brazil.

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We talk a lot about Moore's law. How can we work in long-term scenarios with this law not valid?

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Sustainability and Innovation: Key Drivers in Brazil's Emerging Business Landscape As Brazil positions itself as a leader in sustainability and innovation, international companies are finding lucrative opportunities in aligning with this emerging trend. The country's commitment to eco-friendly initiatives and cutting-edge technology is transforming various sectors, presenting a unique landscape for foreign investment and collaboration. In industries such as agriculture, renewable energy and manufacturing, Brazil is leveraging its vast natural resources and technological advancements to foster a more sustainable economic growth model. For example, Brazil's bioenergy sector, especially ethanol production, is globally recognized for its innovation and sustainability, offering significant opportunities for investment in technology transfer and joint ventures. Similarly, the rise of smart agriculture in Brazil, utilizing IoT and AI technologies, is optimizing resource use and minimizing environmental impact, setting new standards in agricultural practices. Foreign companies looking to enter the Brazilian market can benefit immensely by adopting and contributing to these sustainable practices. Many initiatives aim to protect biodiversity through sustainable development, provide platforms for companies to engage in corporate social responsibility activities while gaining a foothold in the market. Moreover, Brazil's regulatory framework increasingly favors companies that prioritize sustainability, offering tax incentives and faster regulatory approvals as part of its strategy to encourage clean technology. However, navigating this terrain requires a strategic approach. The complexity of Brazil’s regulatory environment can pose challenges, particularly for those unfamiliar with the local context — a common issue when it comes to business entry into a new country. Companies must invest in understanding local regulations, cultural nuances and the economic dynamics that influence business operations in Brazil. Partnering with local companies such as BR789 can also provide invaluable insights and facilitate smoother market entry. In conclusion, Brazil's focus on sustainability and innovation not only enhances its appeal as an investment destination but also aligns with global trends prioritizing environmental consciousness and technological integration. For international businesses, engaging with Brazil’s evolving landscape means not just participating in economic growth, but also contributing to a sustainable future. This strategic alignment, coupled with a thorough understanding of the local market, will be crucial for success in Brazil’s promising sectors. #BR789 #Brazil #Sustainability #Innovation

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I have the utmost admiration for the #Ling family (represented here by their company's Chairperson William Ling), with whom I have had the privilege of working. Their recent actions in the face of the devastating floods in Rio Grande do Sul, Brazil, are truly exemplary. The unprecedented flooding has submerged the state capital, Porto Alegre, and impacted a staggering 450 cities, displacing over half a million people. Two weeks later, much of the region remains underwater, creating a desperate situation. In response to this critical situation, the Ling family has emerged as a beacon of hope by launching a remarkable R$50 million initiative focused on rebuilding essential infrastructure, particularly bridges and roads. Their swift and decisive action bypasses bureaucratic hurdles and directly mobilizes other business leaders to support the stricken communities. This initiative is precisely the kind of leadership Brazil and Rio Grande do Sul desperately need to begin its reconstruction efforts. For further details on this impactful initiative, please refer to the following articles: - https://lnkd.in/dU7kiE8x - https://lnkd.in/dZuuZk8V #RioGrandeDoSulFloods #LingFamilyInitiative #RS #RioGrandeDoSul #Floods #EnchentesRS #ReconstruçãoRS #FamiliaLing Petropar Embalagens S.A., Fitesa, Évora S.A.

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Technologies in practice! 🤠 I think if you like deep maths, excel spreadsheets, etc you will be the builder behind these mechanism logic. But, if you are creative, design thinking, strategist, etc you will be driving the technology tools. It is urgent to be aware of how tech is changing our way of work and what position we will take in the new operational model

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During the G20 YEA Summit in Brazil, Dee Burrowes, one of the UK delegates, had an insightful interview with Liana Araújo, CEO of Hub Goiás, during an industrial visit. They discussed the origins of Hub Goiás and its mission to assist talents in innovation and support small and medium-sized businesses. Liana shared how Hub Goiás is actively developing talents and its ecosystem to place the state on the global innovation map. They also explored ways to enhance women's representation in entrepreneurship, emphasizing the importance of inclusivity in driving innovation and growth. Stay tuned for more highlights from the summit! #G20YEA #Innovation #Entrepreneurship #WomenInBusiness #UKDelegation #HubGoiás #SMEs #GlobalImpact #UKEA #G20Summit2024

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♻ Recycling starts with Collection, indeed! In the case of Portugal this means working with all the stakeholders of the value chain and citizens to increase the collection of ECAL (Embalagens de Cartão para Alimentos Líquidos) in the Ecoponto Amarelo. In this context, it's important that policy-makers embrace a guiding approach towards the waste management value chain and set clear targets for specific packaging solutions like ECAL (Beverage Cartons like those of Tetra Pak). Better collection for recycling is not a mere exercise to reach a certain number of recycled packages. The point is, rather, to strengthen local recycling capacities, using resources for other industrial applications thereby reducing CO2 emissions and propelling the European circular economy. #ECAL #recycling

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Are we underestimating the relevance of LATAM on ESG topics? Brazil is a great example of how countries are bringing more data to ESG: 1️⃣ Support agtech-start ups and boost blockchain technology to efficiently process data and increase transparency of supply chains 2️⃣ Leverage AI for data-based decision making on-farm to optimize input use and save resources 3️⃣ Scale up use of drones in regions with challenging infrastructure to ensure data collection in remote regions #digitalagriculture #esg #regenerativeagriculture Check the article https://lnkd.in/dhbQtC4R

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Glad to know 1st ever standards on Circular Economy is close to being published. Hopefully it will help organizations embed #circularity and transition from linear economy. Thanks ISO - International Organization for Standardization and Technical Committee 323 working on it. Thanks Catherine Chevauché for updates. #circulareconomy #standards

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Devastating Floods in Rio Grande do Sul, Brazil: A Call for Solidarity and Support It's with a heavy heart that I share the tragic news about the catastrophic floods currently ravaging Rio Grande do Sul, the state where I was born and where ISCA's Latam Headquarters is located. This disaster has taken the lives of almost 150 people and forced nearly 620,000 from their homes, marking the highest displacement number for a single tragedy on record for Brazil. Last week's hopes for relief with lowering river levels were dashed by new rains over the weekend, exacerbating the devastation and bringing further losses to the region. Entire cities are submerged, lives have been lost, and our agriculture, the lifeblood of our economy, is in ruins. In these trying times, our thoughts and prayers are with all affected. As we witness the resilience and courage of our community, let's come together to support those in need. Every bit of help counts, whether through donations, volunteering, or spreading awareness. Please join us in standing with Rio Grande do Sul during this critical time. It is great to see the entire country of Brazil mobilizing and coming together to help, volunteer, and donate. You too: There are numerous reliable organizations out there, please donate. Together, we can make a difference. #RioGrandeDoSul #FloodRelief #Solidarity #Support

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Brazilian Agribusiness: Resilient Amid Crises Agribusiness is Brazil's economic backbone, proving its strength through economic downturns. In 2023, agricultural exports fueled our growth, showcasing stability and global competitiveness. During the 2015-2017 recession, the sector thrived despite economic and political challenges. Agribusiness drives growth by doubling exports post-pandemic, acts as a shield during economic crises, and is well-positioned to meet the growing global demand for food. To better understand Brazilian agribusiness's resilience and future prospects, read our latest analysis on Medium: https://lnkd.in/dvybmnbV

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The Full of the color and the Best of the Color.

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A TRUE STORY OF WILLPOWER This week, I had the opportunity to meet Cris Monteiro in New York. She is an inspiring woman and currently a councilwoman in São Paulo. Our conversation deeply moved me, serving as a real-life validation of the concepts I studied in Neuroscience and Behavior. Her story clearly demonstrates how believing in something and wanting to prove we are right (confirmation bias) can transform someone's life. Cris was determined to write a new story, different from the one she had lived.   It also highlights the importance of emotional intelligence and the meaning we assign to our experiences as keys to a successful journey. It’s not about how many times we fall, but how we rise. She shared many of her experiences, including numerous failures, showcasing her determination and tireless work to enjoy countless joys and achievements.   In summary, Cris Monteiro's story starts in the suburbs of Rio de Janeiro and leads to her achieving success in the competitive financial world, overcoming numerous obstacles. She became a Managing Director at JP Morgan and eventually left her prestigious career to pursue a more challenging path in politics, driven by a desire to give back to society. Her narrative is a powerful testament to resilience, empathy, and the pursuit of a greater purpose, inspiring us all to reflect on our own paths and the choices we make. #Inspiration #Resilience #EmotionalIntelligence #Leadership #WomenInLeadership #SuccessStory #OvercomingObstacles #Neuroscience #BehavioralScience #CareerTransformation #Empowerment #PersonalGrowth

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