Great progress towards our Group’s goal of 100% technically recyclable packaging for all our brands by 2025! Our sustainable packaging strategy focuses on reducing material use, incorporating innovative designs, and investing in circularity. We aim to use minimal packaging while optimising the use of recycled materials and ensuring that quality, taste and freshness are not compromised. As a result, we are pleased to announce that 100% of BEAR® packaging is now recyclable in the UK!
GRRReat news – 100% of BEAR packaging is now recyclable in the UK! ♻ Our biggest hurdle in finding a sustainable solution is that our packaging is the only form of preservation for our 100% natural snacks. This meant that many alternatives either weren’t suitable for recycling in the UK or didn’t pass our quality trials. The new film is made from a single type of flexible plastic with a very thin metalised layer to help keep the product inside fresh. We’re pleased to have found a solution that is not only recyclable but also improves the product quality. This is an important step in our sustainability journey, as the new film is also significantly lighter than our previous packaging material. Lower weights mean less resources used to produce the material and less fuel needed to transport the packaging. In absolute numbers, 41 tonnes less packaging will be put on the market – that’s the equivalent in weight to about 170 grizzly bears, GRRR! 🐻