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Mike Hinckley
Candidates are always asking me... “How can I still stand out even if I didn’t go to top schools or I didn’t work at the best company? Market Thesis is the key 🔑. I’ll explain: If you put in the work, prepare some markets, and find great prospects within those markets … You can still impress your interviewers. Even if: – You didn’t come from a prestigious school – You don’t have a ton of finance or investing experience – You’re liberal arts major, an undergrad or an MBA looking to gain experience. Because when you do well in Market Thesis, it gives an impression that: “Hey, even though I haven’t done this in my previous job … I can jump in tomorrow to your firm and start adding value already because I have decent ideas, I’m following the right markets and I have good instincts.” Sure, it’s a lot of work. But, in some cases, it can be a great equalizer for candidates. *** Need help preparing for a market thesis? Check this out: https://lnkd.in/gJWN8Hdh #growthequity #venturecapital #privateequity #investmentbanking #vc #buyside #investing #interviewskills #finance #networking #interviews #recruiter #headhunter
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Jermina Menon MRICS
4 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐟𝐫𝐨𝐦 𝐀𝐧𝐠𝐞𝐥 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 🦸 🔴 Yesterday I highlighted how the right angel investors can be game-changers for startups. But their magic doesn't stop there! 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 4 𝐦𝐨𝐫𝐞 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 𝐭𝐡𝐞𝐲 𝐛𝐫𝐢𝐧𝐠: 1️⃣ 𝐄𝐱𝐩𝐞𝐫𝐭 𝐆𝐮𝐢𝐝𝐚𝐧𝐜𝐞: Drawing from experience, they offer invaluable insights to navigate challenges and make smarter calls. 📈 𝐄𝐱: 𝐕𝐢𝐧𝐚𝐲 𝐁𝐚𝐧𝐬𝐚𝐥 𝐟𝐫𝐨𝐦 𝐖𝐢𝐥𝐝𝐜𝐫𝐚𝐟𝐭 provided strategic guidance to TechGenius, a tech startup in India, helping them optimize their supply chain for faster growth. 2️⃣ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧: Angels help fine-tune your strategy, identify opportunities, and steer you towards sustained success. 🎯 𝐄𝐱: 𝐊𝐮𝐧𝐚𝐥 𝐁𝐚𝐡𝐥'𝐬 advice helped 𝐁𝐨𝐚𝐭 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 plan their D2C audio products roadmap. 3️⃣ 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐂𝐫𝐞𝐝: Their networks open doors to partnerships, clients, investors - accelerating your growth trajectory. 🔗 𝐄𝐱: Former Amazon exec 𝐃𝐲𝐥𝐚𝐧 𝐅𝐢𝐞𝐥𝐝'𝐬 angel investment and connections helped Notion land high-profile clients like Uber and Samsung early on. 4️⃣ 𝐖𝐢𝐬𝐝𝐨𝐦 𝐍𝐮𝐠𝐠𝐞𝐭𝐬: They've seen the pitfalls and trends, guiding you to avoid costly mistakes and capitalize on what's next. 💡 𝐄𝐱: 𝐀𝐧𝐮𝐩𝐚𝐦 𝐌𝐢𝐭𝐭𝐚𝐥'𝐬 inputs helped 𝐒𝐡𝐚𝐫𝐞𝐜𝐡𝐚𝐭 finetune their monetization strategy. With their funds, know-how and connections, angel investors could truly supercharge your business! So, embrace their superpowers and soar higher than you imagined. 🧑🚀 Share your experiences! How have angel investors been real-life superheroes for your startup journey? 👇 #AngelInvesting #StartupSuperpowers #GrowthHacking #BusinessTips
196
38 Kommentare -
David Angelo Chiapoco 🧠 🚀
The most 𝙤𝙫𝙚𝙧𝙡𝙤𝙤𝙠𝙚𝙙 👀 part of a 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and how to 𝗳𝗶𝘅 𝗶𝘁 🔧 (𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹 + 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲) 👇 Many of the go-to-market frameworks I’ve seen gloss over this key step or miss it entirely: 𝗬𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿’𝘀 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆. Why it's important: 95% of our purchase decisions take place unconsciously + emotionally (Harvard study) - despite this, we sell almost exclusively to the rational side. If you want to market and sell most effectively, you need to be able to appeal to both rational 🧠 and emotional ❤️ minds. That's what knowing your buyer's psychology does for you. Specifically, you need to understand: → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗼𝘂𝗹𝗱 𝗯𝘂𝘆 → 𝗧𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝘄𝗼𝗻’𝘁 → 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 I like to break it down into 𝟴 𝗰𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀: 1. Jobs to be done 2. Decide to search triggers 3. Decide to purchase triggers 4. Pre-solution objections 5. Post-solution objections 6. Alternatives 7. Emotional Fears 8. Their most trusted channels 👉 In the video below, 𝗜’𝗹𝗹 𝘁𝗿𝗮𝗶𝗻 𝘆𝗼𝘂 𝗼𝗻 𝗮𝗹𝗹 𝟴 so you can make your 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲. ___ Btw, I'm using a 𝗚𝗧𝗠 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 I shared recently. 👉 𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗙𝗥𝗘𝗘 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲? I distilled 𝟭𝟯+ 𝘆𝗲𝗮𝗿𝘀 of my go-to-market experience as a CMO/VP/Head of Product into it. Simply: 1. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me ❗don't miss this step, I can't send you the post without :) ❗ 2. 𝗟𝗶𝗸𝗲 this post 3. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "GTM" below And I'll share it with you :) Plus all my future training videos on it. ___ So why am I doing this? → Help better define what a GTM strategy consists of → Help others get a head start building theirs → Get your feedback to make the template better :) So, what are you waiting for? 😎 __ ✍️ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 with me, 𝗹𝗶𝗸𝗲 the post and 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 "𝗚𝗧𝗠" to get the template. ♻️ 𝗥𝗲𝘀𝗵𝗮𝗿𝗲 if you found valuable (thank you 😍) #B2B #B2BMarketing #B2BMarketingStrategy #GoToMarket #Marketing #SaaS #Enterprise #BrandAwareness #DemandGen #LeadGen #Sales #Data #ROI
33
24 Kommentare -
Toby Egbuna
Forget VC moonshots. There’s a different model that underrepresented founders should pursue. Here's what you need to know about mittelstand businesses. “Mittelstand” is a German word typically used to describe companies focused on doing one thing well and doing it with great margins. In the world of venture capital, these companies are typically classified as lifestyle businesses that generate “only" $1-50M in annual revenue. While plenty of founders want to build big businesses with many employees listed on NASDAQ, most of us would be more than happy to build a sustainable, revenue-generating business that employs 10-50 people and has a great culture. Mittelstands are the best route. The problem is that many (not all) tech founders default to VC, which means they default to chasing VC outcomes. Defaulting instead to a mittelstand model allows founders to expand and aim higher if the opportunity presents itself. Imagine this: you raise a $2m Seed round. You grow to $1M in ARR in 2 years, but it’s a grind. You’re not growing at the high rate your VC investors want you at, but you’re profitable and have a product that your customers love. You have two options: 1. Follow traditional tech startup advice, raise more money, and try to pivot into something with more growth potential, potentially throwing away the traction that you’ve already found and setting your company up to flame out if you can’t raise more money or if the pivot doesn’t work. 2. Go the mittelstand route and grow your company sustainably to ~$5M in revenue while staying as lean as possible. Two years later, your company profits $1-2M a year, and you can exit for $20M to a big player OR keep riding the wave. Option 2 sounds pretty good to me 🤷🏾♂️ Venture-sized outcomes are not the only path for founders. The more we know about the different growth models for companies, the more optionality that gives to underrepresented founders looking to build something. H/t Neil Thanedar for introducing me to the idea of a mittelstand business Did you find this useful? If you did, give me a follow Toby Egbuna 💰 and/or report it to your network!
76
10 Kommentare -
Sahil S.
How Do You Tell A Compelling Story About Your Company To Investors? Every founder believes they have an awesome team and technology; the question is, what will investors think? In fundraising, most founders are tempted to jump straight into PowerPoint to get started. Don’t do it! Remember "It’s not about the slides; it’s about the story." So how do you tell a compelling story? - First, figure out which type of story you should be telling and make that narrative into a sandwich, emphasizing the key point at the beginning and again at the end. Next, use your problem and solution statements to emotionally and intellectually engage your audience, and be sure to adequately address all the expected areas in the deck. With all that in mind, you’ll be ready to follow three simple steps to craft your winning deck. - Choose The Right Story To Tell The first and most important thing to decide about your pitch is which story you should be telling. Fiction may have seven plot archetypes, but pitches tend to fall into one of four narratives, listed here in order of strength: Traction. This is the story you want to be telling. Maybe your revenue or user base is growing really fast (> 20% month-over-month), or you’ve closed deals with major customers or partners. If you have traction that will impress investors, then tell a traction story. Team. Maybe you don’t have wow-factor traction yet, but you and your cofounders are successful second-time founders or have a management team with impressive pedigree. In that case, tell a people story. Technology. Or perhaps you don’t have strong traction but have created a technological breakthrough in an important field. Then you could tell a technology story. Vision. This is the story of last resort. If you don’t have impressive traction, a highly regarded team, or a technological breakthrough, then you have to fall back on a vision story of how you want to change the world. Be realistic in your self-analysis of what qualifies as “impressive.” Every founder thinks they have an awesome team and technology; the question is, what will investors think? If you’re not sure which story you should tell, then get some feedback from investors or other founders. - Make A Sandwich To capture investors’ attention and help them remember you, open the pitch with your company’s single most impressive achievement to date, and then highlight that achievement again at the very end. "Open the pitch with your company’s highest achievement." We have covered this topic in detail in the attached document.👇 🚀 Check out my free newsletter for more insights: https://lnkd.in/dKZQKHg2 . #startup #venturecapital #funding #fundraising #vc #startup #venturecapital #funding #founders #entrepreneurship #startups #founderstories #startuptips #fundraising #mvp #founderlife #entrepreneur #ycombinator #startuptips #founder
45
3 Kommentare -
Ilan Abehassera
More VCs should operate as business angels with their portfolio companies. 🔥 Make your companies a priority over new investments, ⬇️ Be there when your CEOs are down, 📞 Be the one they want to call when metrics are not looking good, ✌️ Show up when they need a sparring partner to brainstorm on their roadmap. Remember, being a CEO is the loneliest job in the world, really, so if you're the one who surrounds them during the full roller coaster ride 🎢, you'll be the one-in-a-million kind of investor everyone is looking for.
79
11 Kommentare -
Arcui Usoara
Why more boards need to have a brand strategist For years now I have been consulting LPs, VCs, and Their portfolios Every time we do stakeholder interviews here are the outcomes: - We didn't think of that - This is a much better way to look at it - This will help the company get more market share What leads this to be the case? - My Strategic guidance? Yes. - Interactive Facilitation? Yes again. - Aligned Positioning for brand impact? Bingo! But why aren't the board able to do that? - Well everyone has their key skill - And while they know how to grow - An external consultant can help scale it But that's not it! As a brand strategist, I have helped - Create an audience differentiation and association - Scale growth and profits - Align direction! Both internally and externally This gives the brand a larger vision and a culture to lead it This is why more company boards should have a brand strategist Want one? We have 3 more slots for my advisory portfolio Reach out! Always, Arcui #boardadvisor #brandstrategy #VC #marketshare
2
2 Kommentare -
Vanshika Mangla
1 min pitch deck guide: Stand out in a sea of startups! 15-20 decks flood investors' inboxes daily. How do you rise above the noise? Here's your roadmap to the top 1% of pitch decks: Do's: -Craft a compelling narrative -Pack a punch with data-driven insights -Highlight the pain points you're solving -Design for impact and readability -Hook them in the first 3 slides Don'ts: -Overwhelm with text-heavy slides -Neglect visual hierarchy -Forget after sending your deck The winning formula: • Tell a story that resonates • Back claims with credible sources • Format for maximum engagement • Tailor your deck to each investor Main: Research your target investors. Align your vision with their portfolio. P.S. What's your top pitch deck tip? From perfecting pitch decks to closing deals, the startup rollercoaster is at full throttle. It's intense, it's demanding, but the rush of building something revolutionary? Absolutely unmatched. 🚀 #pitchdeck #pitchourway #startup #founders #explore
53
10 Kommentare -
Ignacio Carcavallo
How to know when you’ve hit Product-Market-Fit: (and what to expect when you do) — My first company clickOn (like Groupon) in Argentina, was a completely new business model. The idea from our investors was to take the US ‘daily deals’ coupon-selling business model and replicate it all over the globe. There were some countries that it failed, so it wasn't obvious to us when we’d find product-market-fit. And in less than 3 months, I thought we were FINISHED. We almost went bankrupt. But eventually, after going through some growing pains, we saw the hockey stick growth. → We couldn't keep up with the demand. → We had to implement a lot of systems because the rudimentary things were not good enough anymore. → We started selling out coupons, our customer service was being blown up, and we weren't able to handle the clients correctly. There was demand everywhere, not only for sales, but everything. The growth was insane. We realized we even needed extra investments in order to keep up with the growth. Everything was moving so fast, there were 101 things we had no idea about. But we knew one thing: We KNEW we had found product market fit. When you start seeing more than 20% of repeat business (repeat buyers) and that number is constantly growing… you know you’re getting close. But these aren’t the only signs that you’re about to hit rapid expansion and demand: — 1. The 40% rule It’s impossible to reach product-market fit without people raving about what you sell. This is how you get repeat buyers and positive word of mouth. This rule suggests that if 40% or more of your buyers would be disappointed they DIDN’T have access to your product, you’ve found PMF. — 2. A low cost per acquisition (CAC) When you are able to find a way to source clients in a profitable way (a client brings more money than what it costs you to get that client), while scaling the marketing investment. This helps you to scale in a relatively sustainable way instead of just burning cash to get sales. — 3. It’s hard to replicate your business model This eliminates a lot of competition. A great way to do this is to constantly improve your model as the market changes and be adaptable at all times (by listening and iterating on what the market wants). This helps keep you in business for the long run, usually called “barriers to entry”. Keep an eye out for all these signs. They are clear evidence that you’ve found PMF. It’s not easy to get there, and will most definitely take time. But the results will speak for themselves. What do you think is blocking you from reaching product market fit? — Credit Dan Olsen for the image! Found value in this? Repost ♻️ to share to your network and follow Ignacio Carcavallo for more.
129
110 Kommentare -
Vani Kola
“Anyone can steer the ship when the sea is calm” — Publilius Syrus Just one line, yet such a deep meaning. True courage and the real nature of leadership surface not in smooth seas but in stormy waters. In the world of startups, calm seas are a rarity. What truly tests a team—and a leader—is the ability to handle the unexpected storms. Born around 85 BC, Publilius Syrus was a Latin writer and actor from Syria who was brought to Rome as a slave but eventually freed and educated by his master. He won his freedom through sheer brilliance and resolve, and knew something about adversity. Though centuries old, his insights still speak to the modern entrepreneur. Here are some more nuggets of wisdom from him, like: ➡ “The sweetest pleasure arises from difficulties overcome.” ➡ “The greatest of empires, is the empire over one's self.” ➡ “Trust, like the soul, never returns once it is gone.” Let’s draw inspiration from his sayings and remember that true growth often comes from facing our challenges head-on. #WhatInspiresMe #Motivation #Inspiring #Quote #mindset
238
26 Kommentare -
Naimul Abd
🎯 What's holding you back as an angel investor: - Difficulty in finding quality deal flow of startups with high potential? - Lack of a structured approach to systematically evaluate startups and manage risks? - Struggle in building a rhythm in your investments, time commitment, capital deployment, and networking? - More? Connect Next Angel | Investor Accelerator is kicking off in less than two weeks in partnership with IRP by Beels. Packed 4 weeks of intensive sessions, case work, as well insights from angel investors in Connect's community - giving angel investors the structure, the tools, and the network they need to invest smarter. #AngelInvesting #StartupInvesting #ConnectNextAngel #InvestorAccelerator
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Leon van der Laan
From Founder to Effective Leader to Grow Your Ecom Brand / Agency? As a founder, you’ve built something amazing. Your product is great. Customers love your brand. Your team is growing. But to scale your success and achieve long-term growth, it is crucial to transform your organization into a self-managing one. How? Stop being the doer founder and reinvent yourself as a leader. 👉 This is where I come in. I specialize in coaching founders to: ✅ Transform their operational efficiency ✅ Build a self-managing organization with high autonomy ✅ Guide them through the transformation from founder to leader Why is this important? 1. Operational Efficiency Streamline processes to save time and resources. Implement systems that allow your business to run smoothly without constant oversight. 2. Self-Managing Organizations Empower your team to take ownership and drive results. Create a culture of accountability and autonomy. 3. Leadership Development Shift from being the doer to being the leader. Develop the skills needed to inspire and guide your team to success. 4. Growth Mindsets Build a culture of continuous learning and improvement. Encourage innovation and adaptability within your team. 5. Empowering Leadership Lead with confidence and clarity. Inspire your team to achieve their full potential and drive your business forward. If you’re ready to take your business to the next level and transform from founder to effective leader, let’s connect. 🚀 Ready to transform your leadership and operational efficiency? 👇Take a FREE 2 minute Quiz to learn what stage your organization is at ( Link in the comments below )
14
1 Kommentar -
Andrew Rea
Open sourcing my personal financial model for future founders It runs through: - expenses - salary/cash flow - cash needed for 6-24 months of personal runway etc. It's extremely simple. Used this model out my personal runway before starting my company. Also made a Loom video that walks through: - the model - the expense categories - and how I thought through minimizing my expenses It's linked in the spreadsheet. I can also link it in the comments. Several folks reached out asking for this after my previous post about how much money I saved in NYC to quit my job and start my company. Decided to share in case it's useful for others. DM me if you have questions. The takeaway I hope folks have from this is that it takes less than you probably think to figure personal finances and take the leap at starting a company (or any other creative endeavor). https://lnkd.in/eiB8zXfQ
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8 Kommentare -
Dirk Sahlmer
💌 saas.wtf newsletter update: +24 subs vs. last week 🫠 Could be better, but I was on vacation and therefore less active here (= less promo). Minimum goal for this year is to get to 5k subs. Let's see. ➡️ Newsletter KPIs (YTD): Net new subs: +754 Open Rate: 55.7% CTR: 5.7% Unfortunately, the LI posts in which I share my progress and announce new articles no longer generate as many new subs as a few months ago. I'm looking to use more freebies (templates etc.) as lead magnets, but I can't get around to creating any at the moment. At least not any I'd be satisfied with myself. There will also be more content collaborations. Any other things I could try? ➡️ Latest article: Micro M&A for SaaS Startups At a time when growth has become more difficult, it is worth trying ways off the beaten track. Small, strategic acquisitions can be one of them. This article is about “Micro M&A” as a growth hack and shows how buying small indiehacker projects, newsletters, etc. can potentially: 1. Drive more traffic to your website, 2. Generate more leads, and 3. Enhance your product offering. Link below - enjoy reading! If you have any specific questions about such acquisitions, feel free to reach out! #saas #startups #growth #growthhacks #mergersandacquisitions #newsletter #newsletters
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33 Kommentare -
Tim Grassin
You might disagree with me but: Having your partner as a co-founder is great. I talked to Vivien Bresson about this a while back on my podcast. Vivien and her husband have co-founded multiple companies. They love building startups together. I got some mixed reactions on this topic after releasing the podcast. Some people said they couldn’t imagine working with their partners. Mixing personal and business seems like a no-go to them. But in my personal experience, working with your partner is great. When I met my wife in Toronto, she was a beauty technician at a Korean Beauty Salon. Her clients loved her and always had ideas on improving the business, but the owner always objected. She was frustrated. I hated seeing her initiatives constantly being shot down and wanted her to be free to implement her vision. So we did our own thing. She quit her job and we set up her own beauty salon. We thought out the entire game plan on a month-long trip to Ko Pha Ngan island in Thailand. It was pretty simple: • She keeps doing what she does best: Making clients happy. • I run some digital marketing and operations in the background. We came back to Canada and got to work - and it was a mega success. She grew it from a small salon with three staff to having two locations and 12 full-time employees. • Top rated on Google. • Clients were raving about it. • Both salons were constantly packed. This isn’t supposed to be a brag about how good we are at building beauty salons. (even though we are.) It’s a reminder that building a business with your partner can be extremely fulfilling, while it might be a relationship test at times. 2 weeks ago, we visited Ko Pha Ngan island again to reminisce about the time we planned out the business together. There’s something about that island that gets us thinking about business and let’s just say - there might be something else in the works. Stay tuned…
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23 Kommentare -
Andrew Rea
Fundraising is a numbers game. But not just because most investors will say no. (though they will) The other reason is it takes some level of volume to find the best possible investors for your company. In the best case scenario, you don't want to just raise money you want to raise from the best investors possible. Unless you already know a ton of investors (and sometimes even if you do), you'll need to meet a lot of folks to figure out: - who you vibe with most - who sees the world similar to you - who shares your values - who understands your market the best - who else already shares or can get to the conviction you have on the opportunity you're pursuing - who's network can be uniquely helpful to what you're building etc. This is one of the times when cringe statements like "investor 🤝 founder partnerships are like a marriage" or "fundraising is like dating" bares some truth. You're not marrying your VCs. And fundraising is def not the same vibes as dating in most ways. But it is an evaluative process and it takes reps to find your people. When we were raised, I was surprised at how many investors I liked in general that didn't feel like good fits for the specific company we were building.
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2 Kommentare -
Laszlo Kiszely, MSc, MBA
Had a few discussions recently about whether (a simple) price reduction helps sales or not. This is a very interesting topic. Sales people often find the reason of "just being too expensive" as the primary blocker of actual transactions. And of course price reductions can help, once the buying intention is already there, a bit of nudge to accelerate things. But in a lot of cases, the real problem is how the value is perceived by the potential customers. How THEY think about the price can be completely different than how we think the product creates value. If we can tap into their value perception - the transaction can get into being a "no brainer" and actually built on better financials! Let me share 2 examples, how many variations of "cheap" exists. B2C. A couple of years ago we launched "discount mobile tariffs". But what exactly does "discount" mean? What factors exactly customers think about, on what basis will they perceive a mobile plan "cheap"? Some people look at how much a minute of call cost. Others look at how much the typical monthly bill is. Others at the cost of just being available. Others pick some services: internet, or international calls, or the desired handsets' scheme. Different definitions of "cheap" and acceptable price points, due to different values. Hindsight obvious, but speaks volumes about the need of segmenting customers, building business cases and market iterations. And now about B2B, which is sometimes less obvious. The first instinct often says that the best sales supporting model is somewhere around optimising (=winning on) "total cost of ownership". But decisions may be driven by quite a few other factors and simply, habits. Larger companies may look at budgets already available and comfort. Maybe the "total cost" in reality is 3 years or 5 years, or the first year has an extra importance. Maybe management and/or human effort needs are very highly valued. Maybe product scalability up and down generates safety. Or at the specific industry capex or opex expenditures are preferred (depending on their actual sources of financing) And quite a few personal or strategic ambitions... Again, same product, different value perception -> "cheap" or appropriate price points make only sense in the right context. Targeted value is the real sales point. (Note: And yes, sometimes, for heavy weight ROI professionals the ultimate sales point is... the cost/benefit of total ownership on the exact same terms we thought about.) #abilitymatrix #startup #entrepreneurship
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Yurii Rebryk
Where to find investments when your startup is on an early stage without traction? Or even when you have only an idea? 🤔 From my experience, the best way is to apply to accelerators! At Fluently we were accepted to Y Combinator. That was a life-changing experience for me and my company. And it is definitely the top 1 accelerator to apply to. However, besides YC, there are dozens of other great options. Here are my top 10 accelerators that you can apply at a super early stage: 1. Y Combinator | Pre-Seed, $500k for ~10% 2. Entrepreneur First | No team, $250k for ~9% 3. South Park Commons | Pre-Idea, $1M 4. Antler Global | Pre-Seed, $250k for 9% 5. Sequoia Capital Arc | Pre-Seed, Seed $500k - $1m 6. HF0 Residency | Pre-Seed, $500k uncapped + 3% 7. Pioneer | Pre-Idea, $20k for 1% 8. Pear VC | Pre-Seed, $250K - $2M 9. Techstars | Pre-Seed, $100k for 6% 10. Andreessen Horowitz (a16z) Start Program | Pre-Seed. $500k - $1m And remember fundraising is a low-probability game. At the end of the previous year I submitted 20 applications, and only 1 succeeded (it was YC). So don’t give up, because every "no" gets you closer to that one "yes" 💪
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73 Kommentare -
Leon van der Laan
In 2 days, I'm hosting a free masterclass on "How to Build a Self-Managing Ecommerce Organization" This is for you if: 👉Struggling to align your team? 👉Feeling trapped in the daily grind? 👉Ready to transform your ecom brand/agency into a self-managing powerhouse? Join me for a 60-minute masterclass where you’ll learn: 🎯 Why alignment, accountability, culture, and structure are crucial for success 🎯 How to start with a strong direction, mission, and vision statement 🎯 How to effectively delegate and empower your team using a RACI matrix 🎯 How to build systems that support, not stifle, your team 🎯 How regular communication and alignment drive faster results 🎯 How all this can help you reclaim your time and focus on strategic growth Plus, an open-mic session to tackle your unique challenges! Please find the link to the event in the comments 👇
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1 Kommentar