ASDA'A BCW

Our recent META Town Hall marked a pivotal moment as we continue our journey towards becoming #Burson. Guided by Bashar AlKadhi, who will be Burson CEO of Middle East, Turkey and Africa, and joined by Corey duBrowa, soon to be CEO of Burson Global, and AnnaMaria DeSalva, who will be Chairman of Burson Global, we celebrated our regional achievements and delved into our tangible and exciting progress towards the upcoming merger.   A huge thank you to everyone who participated and added depth to our discussion. The energy was palpable, and it’s clear we are all invigorated for the opportunities that lie ahead as we forge a new path together.

BCW's Decipher Index forecasts that the 2024 Elections will be the hot topic in the Middle East and Africa. An early election in Iran triggered by the recent death of the country’s president in a helicopter crash and the controversy surrounding South Africa’s upcoming election make this a topic to watch. Nedal Alasaad (Executive Vice President, Public Affairs, ASDA'A BCW’A BCW) shares how companies need to determine if the transformations in a region following an election will allow them to engage with the national agenda and create better opportunities for business. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #2024elections #politics #middleeast #southafrica #trendingtopics #bcwdecipher

The winner of this year’s Strategic Communications Campaign (Large Companies) is ASDA'A BCW for their campaign ‘A Luminous Green Milestone’! Wonderful work. #PRCAMENAAwards2024🎉🏆

This year’s highly commended award for Event Launch of the Year (Large Companies) goes to ASDA'A BCW bcw for their campaign ‘A Luminous Green Milestone.’   Sponsored by Cicero & Bernay #PRCAMENAAwards2024 🎉🙌

Cheers to ASDA'A BCW for winning the highly commended award for Regional PR Campaign of the Year with their campaign ‘A Luminous Green Milestone’. Sponsored by TrailRunner International. #PRCAMENAAwards2024 🌟🥂

The Best Integrated Campaign (Large Companies) goes to ASDA'A BCW as highly commended winners for their ‘A Luminous Green Milestone’ Campaign. #PRCAMENAAwards2024 👏🎉

As we continue to unite H&K and BCW teams around the world, we celebrated our fully integrated office in Abu Dhabi. Bashar AlKadhi, CEO of H&K EMEAx, welcomed the teams for breakfast, and the opportunity to connect and share the excitement for the future of #Burson

#EidMubarak! From the #ASDAABCW family to yours

We are thrilled that the 15th ASDA'A BCW Arab Youth Survey has been shortlisted in three categories at the PRWeek Global Awards 2024. The survey is the region’s most-awarded thought leadership platform, offering insights into the hopes, attitudes, and aspirations of the region’s largest demographic: its over 200 million youth. The winners will be announced on 15 May 2024. 

As we begin to unite H&K and BCW teams across the globe, our UAE colleagues took the opportunity to meet for the first time over Iftar. Both Abu Dhabi and Dubai teams broke their fasts together before a welcoming word from Bashar AlKadhi, CEO of H&K EMEAx, and the chance to connect and share excitement for the future of #Burson.